Why do people give? artwork

The missing £5 billion one with Giles Pegram

Why do people give?

English - March 07, 2024 21:00 - 54 minutes - 37.7 MB
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Over the last month, I've shared a series of videos on LinkedIn looking at the reasons behind the fact that since 2005 we've seen individual giving income shrink – in real terms – by £5 billion. 

I'm joined today by fundraising consultant,  Giles Pegram where we dig into the reasons behind this decline and make a few suggestions about what we have to do as a sector if we want to turn things around.