Why do people give?
12 episodes - English - Latest episode: 11 days ago -From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It's astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and use that understanding to create a solution for today. As part of my personal fundraising journey I've been spending time with the fundraisers who were involved in some of the most amazing campaigns from the second half of the 20th century to see what what I can learn from them. And I thought it would be a good idea to share their thoughts and stories so everyone can benefit - so I recorded them. This series of podcasts is the result.
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Episodes
Interview with Sir Peter Wanless, CEO of NSPCC
July 01, 2024 13:00 - 1 hour - 43 MBI’m pleased to be able to share Episode 2 of 'Two Ps on a Pod' with Giles Pegram CBE, where we had an incredible conversation with Sir Peter Wanless of NSPCC. We dug deep into the world of fundraising from the unique perspective of a CEO. 🎙️ This episode is a must-listen for anyone looking for insider tips on engaging your CEO with your fundraising mission. Did you know Sir Peter dedicates about 40% of his time to fundraising? He’s even sold some of his favorite shirts and abseiled down bui...
The introduction to Two Ps on a Pod
June 17, 2024 10:00 - 1 hour - 42.3 MBI've got something special for you today! Over the past few years, I've recorded several Why Do People Give? podcasts with Giles Pegram CBE, which have always been well recieved. We've typically discussed specific issues affecting the sector, such as COVID-19 and the cost-of-living crisis, providing insights and recommendations for fundraisers. However, we both had thoughts about bringing other voices to your attention, both within and outside the sector. So, we've created a new video podc...
The missing £5 billion one with Giles Pegram
March 07, 2024 21:00 - 54 minutes - 37.7 MBOver the last month, I've shared a series of videos on LinkedIn looking at the reasons behind the fact that since 2005 we've seen individual giving income shrink – in real terms – by £5 billion. I'm joined today by fundraising consultant, Giles Pegram where we dig into the reasons behind this decline and make a few suggestions about what we have to do as a sector if we want to turn things around.
The Donor Participation Project with Louis Diez
May 04, 2022 16:00 - 34 minutes - 23.9 MBToday's podcast features Louis Diez, the founder of the Donor Participation Project (DPP). Louis set up the DPP with a single goal – to try to reverse the decline in the number of people giving to charity. Until recently, its members have predominantly been US fundraisers, but increasingly, more people from around the world are joining and the group is now 1,500 strong. I recently signed up, and if you listen to what Louis has to say, I think you will too. Membership (which is free) offers...
Why do people give? The supporter experience podcast with Giles Pegram.
November 24, 2020 19:00 - 42 minutes - 29.1 MBIt’s been a while, but I’ve moved away from video back to the podcast for another great chat with Giles Pegram. Giles joined me to share his thoughts about what fundraisers should be doing to prepare for 2021. But most importantly, he spoke about a great new project that has produced some essential reading for us all – Fundraising in The Time of Covid-19, recently published by the Chartered Institute of Fundraising’s Supporter Experience special interest group. Giles and I met about ten d...
The Legacy one with Richard Radcliffe
May 01, 2020 07:00 - 52 minutes - 36.4 MBWith legacy fundraising growing at a terrific rate, this was an important time to be able to chat with one of the world's most experienced legacy fundraisers, Richard Radcliffe. Richard has been a fundraiser for over 40 years and for most of that time, his area of focus has been understanding why people leave gifts to charities in their wills. With 32,000 conversations with potential legators over four decades, Richard has a great understanding of what motivates people and what they want t...
Talking to donors during the Coronavirus crisis with Amber Nathan
April 03, 2020 20:00 - 30 minutes - 20.9 MBToday, I'm sharing the first feedback on a Bluefrog research study aimed at finding out what UK donors need from charities during the time of the Coronavirus crisis. It should be emphasised that these are still early days and we expect donor attitudes to further evolve over the coming weeks. Back in February, we launched an independent study into attitudes to giving amongst donors to organisations working with people suffering from neurological disorders. In early March, as soon as we start...
The Coronavirus special with Giles Pegram
March 19, 2020 13:00 - 49 minutes - 34.4 MBThis is unprecedented territory for fundraisers. Few of us will have experienced anything like this. To help people gets their immediate response into place - before planning commences for the medium to long-term – I thought it would be useful to record a conversation with Giles Pegram. Giles featured in episode one of Why Do People Give? and with 30 years experience of fundraising as Appeals Director at the NSPCC, he is as good a resource as any. Things are changing on a daily basis. What...
The Mid-Level one with Angela Cluff
March 02, 2020 15:00 - 1 hour - 43.5 MBThis is a must-listen for anyone interested in mid-level donors. It's actually a must-listen for everyone, but particularly for those with mid-level donors within their remit. Angela Cluff started out her career at the British Heart Foundation before moving to the NSPCC where she was Head of Major Donor Development. She then became joint head of the Full Stop Campaign and Giles Pegram's deputy. As well as being the Vice-Chair of Oxfam GB, Angela now works as a consultant. There are so man...
The one with Lyndall Stein
January 14, 2020 10:00 - 1 hour - 51.3 MBLyndall is a remarkable fundraiser. Her experience includes setting up the UK fundraising operation for the African National Congress when Nelson Mandela was still in prison. She then went on to work for the Terrence Higgins Trust when HIV and AIDS were still beyond treatment before moving on to The Big Issue Foundation. What makes this interview so special is that Lyndall repeatedly had to work without budget and with very little in the way of resources – no computers, no filing systems, n...
The one with Ken Burnett
December 17, 2019 15:00 - 1 hour - 52.5 MBThis was another treat for me. Ken remains a huge influence on my thinking and this is the first time I’ve been able to dig into who and what influenced him. We kick off with a history of ActionAid. Ken shows how an open mind and the implementation of best practice saw a small niche charity sky rocket in popularity. Pay particular attention to his comments on testing. Plenty to be learned here about innovation and how even the most unconventional recruitment practices can pay dividends. It...
The one with Giles Pegram
December 02, 2019 17:00 - 1 hour - 56.6 MBGiles is one of the most successful fundraisers I know. He dramatically changed the fortunes of the NSPCC over the course of three decades, taking them from an income of under £5 million with reserves that would keep them going for just two months to an organisation with a huge national reach and an income of over 140 million a year. You'll find out how he achieved this as he shares his thoughts on how to appoint and work with agencies, how to run successful capital campaigns, the importanc...