CV29: The Future Customer Experience | Gainesville Harley | Coronavirus Sessions

Hey Podcast Fam! Today, we have Emilee, Marketing Director, of Gainesville Harley-Davidson on our show! As a dealership owner, it's always fun to "talk shop" with our friends at Gainesville Harley. These guys have been busy because they just purchased Tallahassee Harley-Davidson right before this pandemic really hit 😳

Many motorcycle riders are out and enjoying this time while others are tucked away at home. How do you curate a customer experience to very different groups of mindsets during this time?  How involved is "corporate" when it comes to marketing or tone during this time? Has the marketing plan changed? Is the showroom open? How will the customer experience change? How do you meet the customers where they are at and curate that personalized shopping experience?

We dive into this and so much more in this episode! Connect with our friends at Gainesville Harley at https://gainesvilleharley.com/

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