How To Write With Personality & Convert Readers Into Clients {Featuring Expert Ashlyn Carter}
Whiskey & Work Podcast
English - September 05, 2023 05:00 - 44 minutes - 61.5 MB - ★★★★★ - 221 ratingsCareers Business Education Self-Improvement goalsetting passion balance business career habits motivation purpose Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Ashlyn Carter, founder and CEO of Ashlyn Writes, joins Whiskey & Work to discuss strategic copywriting for entrepreneurs. Kelsey and Ashlyn cover motherhood stories, the difficulties of starting to write, tips and tricks during the writing process, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!
What we’re talking about…
Ashlyn Carter is a copywriting expert who offers copywriting and marketing courses for entrepreneurs and creatives
Kelsey and Ashlyn discuss motherhood
The special moments and reminder to stay in the present with a third child
Ashlyn lays out three tips (or ingredients if you will) for starting the writing process:
1: What do you actually want to say?
2: What do people need to hear? Use research from your customer data and recycle what you already know here
3: Use frameworks that already work
The best writers are really just the best editors
The first draft is usually the hardest
Ashlyn explains the framework she uses and how this helps her
Kelsey explains how she applies her “better than nothing” technique to writing
The two discuss the difficulties of writing when it feels like you have so much to say — good thing Ashlyn gave some tips here too!
Figuring out your “tough love toast”
Ashlyn lays out an exercise: draw out a quadrant and label each box think, said, feel, doing, then write out client examples, feedback, needs, etc. under each category. This is also a helpful tool to do while interviewing that will help you see what your clients need you to say.
How to cut down extra text and fluff
Ashlyn lays out her chicken nugget rule
The two discuss AI and how to leverage it for your business
To learn more or connect with Ashlyn, visit the links below!
A {free} Tool or Two!
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.
The Coaches Pricing Calculator
Links Mentioned