![The Franchise Woman artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts124/v4/33/59/2d/33592d0c-d45f-f37f-34b4-424aa967a3c8/mza_7180305485585464839.jpg/100x100bb.jpg)
Alicia Miller Part 2 - Emergent Growth Advisors
The Franchise Woman
English - June 05, 2024 21:00 - 51 minutes - 46.8 MBEntrepreneurship Business Education Self-Improvement business relationships women advice franchising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Alicia Miller, author of Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity, joins us for the 2nd part of her interview on The Franchise Woman podcast.
Check out this conversation between a franchise attorney, a behavioral scientist with expertise in franchisee performance, and a private equity advisor.
As expected it can go deep strategically as well as psychologically. Alicia talks about keeping the end in mind early on as a concept originator/franchisor. And how to position the company for private equity and prepare mentally for each transition. She addresses the changes and challenges a franchise concept and its franchisees will experience in systems, culture and initiatives.
Join Alicia Miller, Rebecca Monet, CEO & Chief Scientist at Zorakle Profiles, and Bruce McFarlane, franchise attorney, franchisee and investor in this lively and insightful conversation.