When It Worked Podcast WWTBAM - Reid Holmes

About Reid Holmes

As my kids reached college age, I realized I wanted to do more. As the saying goes, we borrow the world from our children. Jetting off to do another TV commercial shoot had lost its appeal. I wanted to find a way to do more good and help others do more good. So I spent 3 years researching the best work in the ad industry, and the best work I had done in my career. They all had one commonality. They weren't just interrupting - we're all busier than ever and the interruption model is getting thread bare - they were worthy of appreciation. They proactively did things that helped their customers be better versions of themselves, solve bigger problems, or they championed something important that their customers would thank them for. And their sales went up. In many cases, exponentially. Today, for marketers get more noticed, more valued and more wanted, they need to prove they care. Until brands care about customers, customers won't care about them.
http://www.appreciatedbranding.com/
http://www.facebook.com/reid.holmes
http://www.linkedin.com/in/reidholmes
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Collabpalooza Solopreneur Automation Summit
https://collabpalooza.com
When It Worked Podcast
https://getoffthedamnphone.com/podcast

00:00:00

When It Worked With Reid Holmes

00:00:32

Southeast Asian Fruits Tamarind, Lychee, Durian, Rembutane

00:01:43

Split Answers Tone Deafness, Martha Stewart, Nebraska, Corn Husk

00:03:59

50 50 Google 30 Seconds

00:04:26

Lock In Iowa, Fargo, Sweet Potatoes, Salt

00:05:42

Antiperspirants, Toothpaste, Sunscreen, Cough Syrup

00:06:57

Chat Gpt Ruined Skiing Game

00:07:39

Authors Book Inspired By Successful Indian Detergent Campaign

00:11:23

Appreciated Branding Use Marketing To Do Good

00:13:02

Indian Dishwasher Detergent Ariels Genius Move

00:15:03

Unique Emotional Marketing Solution

00:16:55

Snickers Emotional Appeal Explains Categories Benefits

00:19:10

Book Review And Round Of Applause