We have a very special guest this week to celebrate the one-year anniversary of What to Say When Things Get Tough: Chris Lukach, an expert in crisis communications, CEO of AKCG -- Public Relations Counselors in Glassboro, N.J. and Washington, D.C., and, perhaps most importantly, my boss. Chris and I talk about how the field of crisis communications has changed in an era of 24/7 media coverage and social media and how organizations have had to change too in order to protect their reputations and to build good will. Chris also shares his advice for young professionals who may be interested in a career in public relations generally and crisis communications specifically. I hope you enjoy our conversation.


As always, thank you to Jim Cirillo from jimiumgroup.com for our original music and to my daughter, Rachel Greenberger, for our original art.


Please subscribe to, rate and review this podcast; send questions to [email protected]; and follow us on Twitter at #wtswtgt.