WHAT THE ZVOOK!?
13 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 5 ratingsHave you thought about using podcast advertising for your business? Are you a podcast listener interested in how ads come to be? Do you lie awake at night wondering how to pronounce 'Zvook?' Join Claire and Dillon for a walk about the podcast advertising world. We'll tell you the skinny on the industry, how to choose podcasts to place your ads in, what to pay, how to perfect your ad copy, and much, much more! Brought to you by Zvook.co - the world's first recommendation engine for podcast advertising.
Contact us - [email protected]; Claire @claireee_mcc; Dillon @gitbizzy
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Episodes
#12) Interview with Zvook Co-Founder & CEO, Anna Ratala
September 16, 2021 10:00 - 1 hour - 91.4 MBHow did Zvook come to be and WHY does it exist? Join us to hear about the birth and evolution of the idea that spawned ZVOOK! We talk about Anna's transition from bossy girl to girl-boss, content-based targeting vs. demographic-based targeting, Spotify's exclusivity, why the future is really in democratized audio, and much, much more! Shoutout 25:00 - JJ Reddick - Old Man and the Three ads for Tushy Bidet
#11) Case Study with 400% ROAS!
September 10, 2021 10:00 - 22 minutes - 30.9 MBToday we discuss a real client who received 400% ROAS on their Zvook campaign. You'll get to hear the sometimes bumpy ride and how Zvook handled it to deliver a great return! 6:40 - Case Study on Yon-ka Paris' podcast advertising campaign.
#10) It's Christmas time! (Or at least time to place your Christmas Podcast Ads...)
August 25, 2021 10:00 - 21 minutes - 29.8 MBWe know it's not quite the holiday season yet, but we're starting to get our first holiday campaign bookings and we don't want you to miss out! Podcast ad slots are limited and some hosts take off for the holidays, so now is the time to get everything sorted and ensure you get your ads in the podcasts your customers are listening to. Check out Oboz hiking shoes and boots @ObozFootwear.
#9) Downloads, Listens, Plays, Streams - what do these units of measurement mean?
August 18, 2021 10:00 - 16 minutes - 22.8 MBToday we go through how the podcast industry measures podcast listenership. A short and sweet one letting you know what to ask about when purchasing ads in podcasts. Enjoy!
#8) Claire and Dillon Meet for the First Time!
August 11, 2021 10:00 - 1 hour - 84.7 MBIn case y'all didn't know, even though Claire and I have been working together for almost a year and podcasting for 7 episodes, we've never met each other in person. Today we met for the first time! We take a break from podcast advertising talk to do a double interview a.k.a. have a conversation. We talk about Claire's incredible spreadsheets, Dillon's hate-hate relationship with Ohio, Claire's 5 favorite foods, why Dillon is a bench, and much, much more! Shout out @southwestair, Dillon love...
#7) CTA's and Attribution in Podcast Advertising
August 04, 2021 10:00 - 27 minutes - 37.2 MBBut how do you know if it's working? In today's episode, we'll tell you how to move listeners to purchase your product and how to track that they arrived via your podcast ads. 4:08 - CTA's a.k.a. Calls to Action. 10:12 - Attribution - how to track the results of your podcast advertising campaigns. 17:40 - Pixel-Based Attribution - who are the players and how does it work?
#6) Prerolls, Midrolls, Postrolls, OH MY!
July 28, 2021 10:00 - 32 minutes - 44.1 MBToday we chat about candy bars and eventually talk about the differences in ad slots - Prerolls, Midrolls, Postrolls. 11:50 - The rundown on ad slot differentiation 17:10 - The Drama - Are Prerolls or Midrolls better? Check out Sustain Yourself for sustainable body care and beauty products (www.sustainyourselfshop.com). IG Shop: @sustainyourselfshop. IG Sustainability Blog: @sustainyrself.
#5) Podcast Fun Facts, Stats, and What do the Rankings Mean?!
July 21, 2021 10:00 - 44 minutes - 61.2 MBToday we have a little fun. We talk about succulents, plants, the rumor weed, New York tidbits, children's games, and of course, PODCASTS! 18:30 Podcast listen/download stats fun facts - how many listeners do most podcasts have? 26:45 Dillon doesn't like water transitions; Claire's dark water scare 30:55 Numbers to care about in choosing podcast advertising, misleading numbers 33:40 Like It, Love It, Gotta Zvook It! (@WhatFreshHellCast) 41:30 Post-Roll - Tyler's (especially the outlet) in Aus...
#4) Understanding CPMs (the standard rate of measure for pricing online advertising impressions)
July 14, 2021 10:00 - 28 minutes - 39.6 MB07:10 Get some Shea Moisture Power Greens & TGIN for your hair. Check out the Black Women Talk Tech Conference August 12-13, 2021: https://www.blackwomentalktech.com/ [Correction: this year's event is live-virtual, not in Miami as reported in the show]. 11:04 Online Advertising standard rates - CPMs: WHAT DOES IT MEAN? And what are they for podcast advertising? Don't spend too much! 26:00 Using a fully integrated marketing system with both supportive and transactive channels.
#3) Interview with Zvook Co-Founder & CTO, Malik Alimoekhamedov
July 07, 2021 10:00 - 1 hour - 107 MBThis one's a gem, y'all! Learn all about Zvook's CTO, Malik. From making his own guitar to his time as a child sniper to his hopeful demise in a ball of fire while entering Mars' atmosphere. Malik delves deep into his love of Amazon, caffeine, and of course, drops beautifully compelling tech sentiments on us in the closing minutes. Don't forget to watch a glimpse of Malik's previous life (he may hate us for posting this): https://www.youtube.com/watch?v=sX5F3YvZHqo Thanks Malik!
#2) Podcast Ad Types: Baked-In vs. DAI
June 30, 2021 11:00 - 19 minutes - 26.6 MBToday we talk about Dillon drinking coffee, how podcast ads are placed (Baked-in vs. DAI), evergreen ads, (7:00) Claire reads poems to teach you, (11:40) Like it, Leave it, Gotta Zvook it - we break down what's good/bad/great about podcast ads to help you do yours - Joe Rogan Traeger Grill Ad, (17:48). Shoutouts: Bryan Barletta of Sounds Profitable and Gretchen George of True Native Media
#1) Greatest Ads of All Time & a Quick Podcast Advertising Primer
June 23, 2021 11:00 - 29 minutes - 41.2 MBIt's our first episode! Come get to know us. On this episode we talk about Topo Chico, warm IPAs, advertising fun facts, the greatest ads of all time (Why does Wendy's have square patties?!), what makes them great, and (23:00) a quick rundown of podcast advertising and how to get started. Zvook.co Mentions: Topo Chico
Teaser Trailer!
June 15, 2021 15:00 - 1 minute - 1.53 MBAre you excited to learn about the podcast advertising industry? Get to know Claire and Dillon and bit before the podcast launches.