What's The Word?
328 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 9 ratingsWhat's The Word? is a show about finding out what inspires people to be successful in their respective careers and how social media played a role in their lives.
It is hosted by Cheval John, founder and CEO of Vallano Media, LLC, a marketing agency which helps businesses navigate social media to build a loyal audience and in the process become more profitable.
Every week, you will hear how each guest choose their career path, overcoming the odds to be successful and how social media took their careers to the next level.
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Episodes
The Right Way To Get Fit
August 15, 2014 21:00 - 35 minutes - 7.98 MBAngelique Kronebrush is an personal trainer, contest prep coach, figure athlete, and published writer. Her accomplishments includes: 2014 BCABBA Western Canadians: 5th place Figure Masters2012 Canadian Nationals: 8th place bikini masters2012 CBBF: 2nd Place Bikini Masters, Qualified for Canadian Nationals2011 IDFA BC Classic: 2nd Place Figure Physique, 4th Place Fitness Model2011 WBFF Alberta Championships: 7th Place Figure Short2010 Fame West: 2nd Place Figure Physique, Top 5 Muscle Model20...
Christina Elizabeth Discovers Her "Gypsy Soul"
August 10, 2014 20:00 - 32 minutes - 7.19 MBChristina Elizabeth returns to chat about her life in Nashville and new single, "I Could Be" which is available on iTunes. Christina is a BMI affiliated singer-songwriter and spends most of her songwriting during her travels to any location with a ocean, river or lake. Much of the inspiration in her songs come from the sound of water and the beauty of nature. Many would say she is a gypsy soul, free spirited and constantly traveling. Website: www.christinaelizabethmusic.com Twitter: @Ce...
An Unorthodox Way To Run Your Business
August 05, 2014 20:00 - 43 minutes - 9.83 MBBy his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor and proceeded to lose his entire fortune. Then he started all over again, with a new “profit first” formula. Michalowicz now operates his third million dollar venture, is a former small business columnist for The Wall Street Journal; the former MSNBC make-over expert; is a keynote speaker on entrepreneurship; and is the au...
Jonathan Karrant's Deep Respect For Jazz
August 04, 2014 22:30 - 33 minutes - 7.49 MBJonathan Karrant was born in the heart of America at the foothills of the Ozarks in the old western town of Fort Smith, Arkansas east of the Arkansas River. His recent album “On and On” made it to number four in the All About Jazz charts. The album features such songs as “Don’t Let Me Be Lonely Tonight” and “Doodlin’”, as well as the title track, and was produced by Tyler Monks, with pianist Josh Nelson, bassist Rob Thorsen, guitarist Mark Shapiro, and drummer Duncan Moore. Audiences have...
Joyce Pilarsky Finds Her Passion In Fashion
August 02, 2014 14:00 - 25 minutes - 5.67 MBJoyce Peñas Pilarsky is an fashion designer, model, beauty queen, Classic Mrs. Asia International Global 2014, MWI International Ambassador 2013, Philippine's Best Dressed and Style Icon 2013, book author, singer, painter and philanthropist. Joyce had been designing dresses, gowns and fashion accessories for a long time. She always wanted to design her own clothes because she loves to create something different and it’s her passion. Three years ago , she started to join fashion shows a...
Independent Artist Prepares For Tour In The United Kingdom
July 24, 2014 19:00 - 36 minutes - 8.22 MBChase Allan, "2012 Nashville Independent Artist of the Year" returns to chat about his new single, "A Brand New Day." Allan will join other independent country music artists in an upcoming tour at the Yeehaw Country Music Festival in the United Kingdom. He will share how 2014 has treated him and how he has maintained his success as an independent artist.
Singing Like An "Angel"
July 22, 2014 19:00 - 54 minutes - 12.3 MBSinger/ Songwriter Angel Sessions brings her 17 year music journey with 9 albums world wide. Her latest album, "Hearts of Broken Love" is currently No.14 on Amazon for downloads in the gospel category. Her first album entitled “Introducing Angel Sessions”, was release in 1998. Her single, "She was never her", got radio air play on over 80 top BDS stations. In 1999, Angel released her second album “Love Ride” on Volt records, a label Fantasy Records reactivated. Angel Sessions also perfo...
The Life Of An Irish Polyglot
July 20, 2014 17:00 - 36 minutes - 8.1 MBBenny Lewis is a digital nomad and founder of the largest language learning blog in the world,www.fluentin3months.com. This blog is listed among the top ten travel blogs in the world based on SEOMoz and Alexa ratings. He is a world traveler and has been traveling non-stop to learn languages for the past eleven years–living out of a 23kg bag and working out of his laptop. His internationally best-selling book Fluent in 3 Months, published by HarperCollins, discusses how adults can learn an...
Confronting Etiquette The Right Way
July 17, 2014 19:00 - 37 minutes - 8.25 MBBarbara Pachter is an internationally-renowned business etiquette and communications speaker, coach and author of 10 books. She has delivered more than 2100 seminars throughout the world including the first-ever seminar for businesswomen in Kuwait. The second edition of Pachter’s highly-acclaimed book, The Power of Positive Confrontation: The Skills You Need to Handle Conflicts at Work, At Home, Online and In Life (Da Capo Press), was recently released. Her 10th book, The Essentials of Bu...
Don Most's Hidden Talent
July 08, 2014 19:00 - 33 minutes - 7.49 MBDon Most is probably best known for his co-starring role as Ralph in the long running television series “Happy Days”. During this time, he worked with such emerging talents as Ron Howard and Garry Marshall. Recently, Don was seen in a recurring role on the hit TV show – “Glee”, as well as a starring role in the indie film – “The Yankles” But did you know, Don Most Sings . . Yes, it’s true. Don has a beautiful voice and he has a wonderful way of “selling” the lyrics of each well known st...
"Call" To Transition
July 04, 2014 19:00 - 32 minutes - 7.12 MBGreg Call is a veteran of the Marine Corps and recently was honorably discharged at the rank of Captain. Greg served in a variety of billets with 1st Battalion 4th Marines including Rifle Platoon Commander, Intelligence Officer and Company Executive Officer. As part of the 15th Marine Expeditionary Unit, Greg deployed to Eastern Africa in support of Special Operations Command as an Intelligence Targeting Officer. In his last billet as Advisor Team Officer In-Charge, Greg led an advisor ...
Kaeya Makes Packing More Easy
July 03, 2014 22:00 - 41 minutes - 9.23 MBKaeya Majmundar, who is an undergraduate at Emory University, was frustrated after helping her friend move boxes out of a dorm room. So she spent the summer reinventing the cardboard box and created the BZbox. The BZbox has evolved into an easy to use, all purpose, collapsible storage product. Kaeya gained confidence with her product after she won the 2012 National Elevator Pitch Competition organized by the Collegiate Entrepreneur's Organization (CEO). From there, Kaeya pitch...
Creating A Family of Mompreneurs
July 01, 2014 19:00 - 49 minutes - 11.1 MBDori DeCarlo is the host of Word of Mom Radio, a show committed to empowering MOMpreneurs and Business Women! A background in Theater has led Dori to began on BlogTalkRadio as a co-host of The Three Wise Girls with Debbie Barth and Linda Alexander. After doing a 2-part segment on MOMpreneurs and with their encouragement, Dori developed her own BTR show - Word of Mom Radio - because, let's face it - if you really want to get the word out - Mom's are the best word of mouth advertising there...
A Spokesperson For The Millennial Generation
June 26, 2014 19:00 - 37 minutes - 8.28 MBEmpowering Millennials to make their voices heard is the passion of 23 year-old Chelsea Krost, entrepreneur, radio and TV talk show host, writer, Executive Producer and certified health coach. Chelsea has appeared on Anderson with Anderson Cooper, Wendy Williams, The Today Show, The Tyra Banks Show, Bloomberg News, Good Day New York, and several other top media outlets. Chelsea is the millennial correspondent for Answers.com, Galtime.com and PattiKnows.com. In addition, Chelsea is a contribu...
Managing The Transition From The NFL
June 25, 2014 19:00 - 41 minutes - 9.36 MBCandice Deniece Williams is a native of Huntsville, Texas. She holds a Bachelors of Science degree in Psychology from Texas A&M University as well as a Masters of Arts degree in Clinical Mental Health Counseling from Sam Houston State University. In addition, she is a mental health advocated and dedicated to serving her community both on the local and state levels. Candice served on the Board of Directors for the Texas Counseling Association and was also the Director for the Texas Associat...
Bridging The Communication Gap
June 24, 2014 19:00 - 30 minutes - 6.82 MBElena Iacono is a professional communicator with leading experience in organizational communication, leadership branding and employee engagement strategy. Living in Toronto, Canada, Elena is a communication champion. Elena’s career is marked by expertise and knowledge on the topic of internal communications, employee recognition, corporate culture, senior leadership communication council and strategic communication. Elena holds a Bachelors degree in Communications from the University ...
"Nothing Matters" If You Don't Fulfill Your Dreams
June 19, 2014 19:00 - 40 minutes - 9 MBDrew Edghill is a very diverse independent music artist. Born & raised in Montreal, Canada, Drew spent a few of his childhood years living in Fort Lauderdale, before moving back to Montreal. Being raised in the cultures of Guyanese, Trinidadian & North American, Drew developed his talent after being influenced and inspired by his father's musical talents. Since 2001, he has been living in Ireland, where he quickly gained the respect and support of some of the UK's top music influencers. ...
"Jai's" Second Act After The Layoffs
June 18, 2014 19:00 - 39 minutes - 8.91 MBJ’Aimeka “Jai” Ferrell is a tenured marketing professional working in professional sports and entertainment television for Fortune 500 and startup companies. Summing her 10-year career with Turner Broadcasting System, she has assisted in the launch of sports marketing and programming campaigns for the Atlanta Braves, SEC Football and SEC Basketball. Alongside her sports experience, she has contributed to the launches of marketing campaigns for original programs including, but not limited to ...
Aiming To End The "Vicious Cycle"
June 17, 2014 19:00 - 42 minutes - 9.5 MBAfter overcoming the obstacles of adolescence, Crystal Victoria redefined her image by creating an opportunity for herself and the younger generation. While growing up in Denton, Texas, she endured many struggles for acceptance from friends and endured a disturbing journey to satisfy the neglect. Although she was smart and had college education, she had difficulty searching for a purpose, maintaining rewarding success, and having positive relationships and influence. At the age of 25, she f...
Faith And Fate Collide
June 10, 2014 19:30 - 43 minutes - 9.65 MBFaith vs Fate Productions was founded by husband & wife team Erin and Collin Joseph Neal. A Seattle based film & media company that specializes in creating innovative content with new technologies & local talent.Commercial, Narrative & Beyond. Collin discovered filmmaking in High School then joined Viable Vision Video Productions where he learned the the tools of his trader. After graduating from Seattle Film Institute he worked on production for NXNW Productions and The Mark Gorden Company...
Taking Command Of Your Life
June 05, 2014 19:00 - 29 minutes - 6.44 MBBeverly Fells Jones has had major success within the corporate world and as an entrepreneur. She has written and developed training courses for Fortune 500 companies, and facilitates the advancement of individuals, by the thousands, worldwide. As a Life Coach, trainer, presenter, and author of two successful books, Beverly helps you learn and apply an active meditation technique to your life desires, enabling you to realize real change, mentally and physically. Using a proven process that...
Focusing On Being "FabYouList"
June 03, 2014 19:00 - 50 minutes - 11.4 MBSusan Campbell Cross is the walking definition of a modern day multi-tasker. In addition to being a wife and a mom, she is a lifestyle expert, author and on-air personality. She is the lifestyle editor of SHAPE, OK! and Star Magazines, and is the contributor of The Daily Muse. Her articles have appeared on Huff Post Women, Forbes Woman and Yahoo Shine. In addition to blogging for SHAPE's website, she posts on her own blog, Secrets of a Suburban Soccer Mom. Susan is the regular lifestyle...
Manhattan Transfer's Tim Hauser Transitioning Into Food Industry
May 30, 2014 19:00 - 56 minutes - 12.8 MBTim Hauser (founder of the Manhattan Transfer) has set down his microphone for a wooden spoon. This 8 time Grammy winner hasn't retired from touring just yet. Instead, he has a new food company based on his early travels with the Manhattan Transfer. He fell in love with the food in Italy and decided to make a go of it and launched "I Made Sauce!" Each of the recipes is inspired by a special meal he had in certain regions of Italy. Hear how he came to do this and also about his career wit...
Generation Y's Motivation To Succeed
May 29, 2014 19:00 - 36 minutes - 8.17 MBHannah Becker is author of The Motivated Millennial: An Entrepreneurial Guidebook for Generation Y. Passionate about entrepreneurship, Hannah is committed to encouraging millennials to pursue their entrepreneurship dreams. Graduating with a Masters of Business Administration (MBA) in 2014, Hannah plans to focus her efforts towards expanding her current business holdings and collection of published works. When not rolling out a new marketing plan, or re-vamping product development, Hannah ...
A Mental Shift In Running Your Business
May 27, 2014 20:00 - 33 minutes - 7.53 MBMaria Ross is the founder of Red Slice, a marketing and brand agency, that helps brands to create unforgetable stories that will make them resonate with their clients. Prior to founding Red Slice, Mrs. Ross crafted branding and marketing strategies for Silicon Valley start-ups, global software firms, Internet companies, entertainment powerhouses and consumer businesses — including Business Objects (an SAP company), Discovery Networks and Monster.com — and created communication and training s...
Maria Murnane Found Her "Break"
May 22, 2014 18:00 - 35 minutes - 8 MBMaria Murnane spent nearly a decade working at a public relations agency in San Francisco before deciding she needed a change. She quit her job and went to Argentina by herself for what was supposed to be a two-week trip before figuring out what to do next. Instead, she ended up staying for a year to play semi-professional soccer, and while down there she also decided to write a novel based on her experiences as a single woman in San Francisco. Fast forward a few years, and she’s now the b...
Understanding The Role of Liberty
May 15, 2014 19:00 - 27 minutes - 6.02 MBFormer Ohio House of Representatives, Seth Morgan, is a gifted speaker and the author of It's About Liberty, Stupid! . . . Understanding and Embracing the Forgotten Secret to America's Success. In the book, Morgan explores the impact and thorough understanding of liberty that it has on... everything!
A Front Row Seat To History
May 09, 2014 19:00 - 25 minutes - 5.57 MBDavid Fanucchi had a front row seat in watching the 2000 USA Baseball Team win the Gold Medal at the Olympic Games in Sydney, Australia Fanucchi served as the Director of Communications for USA Baseball during that historic win and he shares the behind-the-scenes look of how it all came together in his book, "Miracle on Grass" that was published in November 2012. It is the true story of how an unknown squad of American minor leaguers stunned the international baseball powerhouse from Cuba, ...
A "Lifelong" Entrepreneur
May 08, 2014 19:00 - 42 minutes - 9.6 MBWendy McClelland is a past nominee for Canadian Entrepreneur of the Year. Her first website that she developed was chosen by the New York Times as “one of the best biz sites on the ‘net” (the same day Microsoft was chosen). With nearly 20 years of Internet experience, Wendy has shared her Internet marketing and social media knowledge with over 10,000 people at live events. Wendy's clients include University-College of the Fraser Valley, Sacramento Chamber of Commerce and Southern Alberta...
Crowdfunding For A Purpose
May 01, 2014 19:00 - 33 minutes - 7.38 MBCassidy McMillan returns to chat about the #BulliesAndFriends Film and to share about the fundraising efforts and how anyone can do it for their own projects.
The "Diary" Of An "Intern Queen"
April 30, 2014 19:00 - 26 minutes - 5.84 MBLauren Berger is the CEO & Founder of InternQueen.com, a FREE internship destination for young people attracting hundreds of thousands of ambitious young professionals every month. She is arguably the nations most in demand career and internship expert and speaks to thousands of students and recent grads every year, empowering them to follow their dreams. Her first book, All Work, No Pay: Finding an Internship, Building Your Resume, Making Connections, and Gaining Job Experience (Ten Speed/...
Reaching Your "Mark"
April 29, 2014 19:00 - 44 minutes - 10 MBMark Brathwaite is a Toronto native with a passion for art. At 25, he has forged a sizable body of work, in film, television, theatre, and music. His love for acting first began at age 5, when he was called to be a cowboy in a school play. In high school he had roles in the movies "John Q", "Cadet Kelly", and the TV-series "Soul Food". More recently, he can be seen in the new McDonald's "Still in Awe" commercial and upcoming webseries "Onwards and Upwards". The excitement of these projects ha...
Erika Eleniak Finds Inspiration Everyday
April 28, 2014 19:00 - 22 minutes - 5.02 MBErika Eleniak has been a Film and Television Actor for many years. She is the proud mother of a little girl who inspires her to seek ways to better herself and be of service everyday. Her new book, "What Do You Do, If You Lose Your Lalabaloo?" takes children on a fun and silly adventure to find their lalabaloo. Erika still works in film and is about to start a Wedding And Event Planning Business.
The "Sassiness" of Samantha Goldberg
April 24, 2014 22:30 - 48 minutes - 11 MBSamantha Goldberg returns to chat about her new show, "Getting Sassy With Samantha Goldberg." Her guests have included Ali Levine of Ali Levine Designs and Vinny Vella of The Sopranos. Visit her show's site at www.samanthagoldbergshow.com
A Professor's Take On Feminism
April 22, 2014 19:00 - 34 minutes - 7.68 MBDr. Nancy E. Baker is an Associate Professor at Sam Houston State University, where she has taught since 2006. Prior to coming to SHSU, Dr. Baker taught at Harvard University, MIT, Tufts University, and the Massachusetts College of Art. Dr. Baker earned her bachelor’s degree in history from Rutgers University, her master’s degree in history from The George Washington University, and a second master’s degree and her doctorate in history from Harvard University. Dr. Baker’s areas of intere...
Looking At the World Like A Mirror
April 17, 2014 16:00 - 40 minutes - 9.14 MBBoardwalk Isabella returns to chat about their new single, "The World Is A Mirror," that was released on iTunes almost a month ago. Lead singer James Hughes will share about how the single came about and what the future holds for the group.
Returning Home With A Championship
April 16, 2014 21:00 - 44 minutes - 9.86 MBBrad Hagen, Sam Houston State's (SHSU) head bowling coach, returns to chat about winning SHSU's first ever NCAA Division I National Championship. His squad upset defending champion, the Nebraska Cornhuskers, 4-2 to win the title in the Cleveland suburb of Wickliffe, Ohio. He will be joined by the entire team and they will share their experience of how they overcame an aweful Day 1 showing in the tournament to secure the championship. .
Keeping An Open Line Of Communication
April 10, 2014 19:30 - 27 minutes - 6.17 MBAlan Levy is a co-founder of BlogTalkRadio and was the first host on the network. Alan, a serial entrepreneur came up with the idea of BlogTalkRadio in the spring of 2006, when he created a blog for his ailing father. Seeking a more interactive and engaging way of connecting with his readers, Alan and his co-founder Bob Charish thought that the phone would be a great way to enable bloggers to connect with their audiences. Since that time, BlogTalkRadio has broadcast and archived more tha...
A New Brand of Comedy
April 08, 2014 19:00 - 58 minutes - 13.1 MBMichelle Anderson is coming into her own as a writer/actress of the next hit show, 'Studio City'. 'Studio City' is a half-hour comedy show centered around the daily lives of six friends who have moved to California to pursue their dreams within the entertainment industry. The dynamic for this show is intriguing because Michelle has partnered with her father, Arthur Anderson, Director/Producer. Having been in the business for over 30 years, Arthur is equally passionate about bringing quali...
Returning To The Basics Of Etiquette
April 02, 2014 22:30 - 32 minutes - 7.14 MBDiane Gottsman is a national modern manners and etiquette expert, sought out industry leader, accomplished speaker, author and the owner of The Protocol School of Texas, a company specializing in executive leadership and etiquette training. Her clients range from university students to Fortune 500 companies, and her seminars cover topics ranging from tattoos in the workplace to technology at the dinner table and the proper use of social media. Her advice is backed by a Maste...
Vlogging Like A "Boss"
April 01, 2014 19:00 - 44 minutes - 9.89 MBAmy Schmittauer is the President of Vlog Boss Studios, a digital marketing agency specializing in video content marketing. Amy is also the Founder and Face of a successful marketing lifestyle blog, Savvy Sexy Social where she posts three videos weekly to help small businesses implement strategies online to build brand awareness. In her experience running operations at Vlog Boss Studios, clientele have included small business events, event planners, marketing agencies, video production ...
Marketing For A Purpose
March 25, 2014 18:00 - 52 minutes - 11.7 MBSanjay S. Mehta (M.S., Ph.D., University of North Texas) is Professor and award winning educator and scholar of Marketing at Sam Houston State University, Huntsville, TX. He has presented and/or published over 150 articles at refereed conferences and in peer reviewed academic journals. His work has been published in numerous journal including: Journal of Asian Business, The Cornell H.R.A. Quarterly, Journal of Professional Services Marketing, Health Marketing Quarterly, Journal of Customer...
A "Career" Twist Of Fate
March 20, 2014 19:00 - 25 minutes - 5.57 MBSteven Begnaud, Program Coordinator for Student Activities at Sam Houston State (SHSU) received his bachelor’s degree in Criminal Justice in 2011 from the very instititution he works for. He currently oversees Bearkat Alley and Sammypalooza, the yearly event that hosts brings big names to the SHSU campus in Huntsville, Texas. Begnaud will stop by to chat about the upcoming concert on March 26th that will feature Wiz Khalifa and his career.
A Drummer's Touch To Jazz
March 18, 2014 19:00 - 34 minutes - 7.59 MBMark McLean had a single criterion when it came time to expand his horizons beyond the groove and record his long awaited breakout as a powerhouse composer and lyricist: it had to: Feel Alright. Feel Alright is the follow-up to McLean’s acclaimed 2010 indie recording Playground, an all-instrumental showcase for his band of the same name whose tracks earned significant airplay on both traditional jazz and urban jazz stations. The new album is produced by Grammy winning engineer and producer ...
Reaching Your "Unbreakable Dreams"
March 15, 2014 02:00 - 43 minutes - 9.64 MBRachele Brooke Smith is living out her dream as a dancer, actress, speaker, etc. Ms. Smith has starred in movies that includes Center Stage: Turn It Up, Bring It On: Fight To The Finish and Burlesque. Rachele's web show, UNBREAKABLE DREAMS, share messages on ways to stay healthy and live happy and everyones personal power to make their dreams a reality!
Karon Cook Focused "On Her Game"
March 13, 2014 19:00 - 59 minutes - 13.3 MBKaron Cook is a Multi-Platform Sports Journalist who is quick on her feet and at ease with those in Management as well as Players. Ms. Cook has interviewed many sports personalities including Bobby Cox (HOF & Former Mgr. Atlanta Braves), Fredi Gonzalez (Current Mgr. Atlanta Braves), Roger McDowell (Atlanta Braves Pitching Coach) and D.J. Shockley (UGA & Falcons). Karon contributes Video Content to the following Sites: Leatherheads of the Gridiron and On Her Game (an on-line Community of Fem...
The Business of A Wardrobe Stylist
March 13, 2014 01:00 - 43 minutes - 9.66 MBBorn and raised in New York, Ali Levine has worked for some of the biggest names in the Fashion industry including Fragments, Coach, Talbots and Target as part of development and design. Ali has relocated to Los Angeles where she fell head over heels in love with wardrobe styling. Ali is an expert when it comes to dressing clients for red carpets, music videos, artist tours, films, commercials, press junkets, and editorials. Ali is a remarkable trend setter and is exce...
An Innovative Way To Market
March 06, 2014 20:00 - 55 minutes - 12.6 MBMandy McEwen founded Mod Girl Marketing LLC, because she saw the need for quality online marketing services from an honest provider that overtaxed business owners could trust. Through an exhaustive series of trial and error, I’ve assembled a stableteam of other honest, hard-working and experienced professionals who go above and beyond client expectations. People come to Mod Girl Marketing largely based on word-of-mouth referrals. That is allowing Mandy and her team to provide cutting-edge...
Getting "Unplugged"
February 27, 2014 20:30 - 35 minutes - 7.79 MBAndrew and Dionne Noble, of NobleMotion Dance, returns to talk about the dance scene in the Houston area and their upcoming production, "Unplugged," that will be held from March 6-8at The Barn in Houston, Texas.
How To Deal With Life After College
February 25, 2014 20:00 - 48 minutes - 10.8 MBJenny Blake is a bestselling author, career and business coach and international speaker who helps smart people organize their brain, move beyond burnout, and build sustainable, dynamic careers they love. With two years at a technology start-up as the first employee, over five years at Google on the Training and Career Development teams, and three years of running her own business, Jenny combines her love of technology with her superpower of simplifying complexity to help clients through bi...