Think Tank Topic: Becoming an Authority in your Field

ELITE : SIX Think Tank meetings are discussed over Zoom with our members every Friday at 9:30am.

Facilitated by DANNY : DE HEK meetings are recorded for our Podcast, we’ve been doing this since COVID-19 if you’re interested in joining in with us check out our website at dehek.com

EXPERIENCES

Perception is realityHighest profiles has the loudest voiceAction makes your relevantBuy a qualification on-line!Training, CertificationCustomer experience (referrals) = credible authorityAuthority = knowledge + experienceRuns on the board, not necessarily qualificationsGet the skills and write the book about your field of expertise - it helps establish you as an expert.Practical experience vs qualificationsSelf appointed authorityHave accumulated a bank of real world experience to draw upon for others

PROBLEMS

An authority or expert can always learn morePeople lieSome experts can't translate their ideas/concepts into language that people can understand"Comparison is the thief of joy" Theodore RooseveltAlways going to get haters - tall poppyThe time  and money it can take to get the knowledge/experience needed to be able to position us as experts.Flash labelling does not mean quality

SOLUTIONS

Get your clients to talk to your prospectsCase studiesLearning from someone who is an authority in their fieldUniversity will not be around in the future Educating kids at school to be entrepreneurs and leadersLifelong LearningTake part in discussion forums and networking so people can become aware of your skills and knowledge without making commitments.Show authority by references and reviews and word of mouthRecommendations

TAKES AWAY

Be prepared to put in the hard yards to become an expertYou can be an expert in your field but there is always more to learnWe need to provide credentials that back up our expertiseMembership of professional bodies

NEXT WEEKS TOPIC - BUSINESS ETHICS

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