What About The Music S2.004 Theresa Notartomaso
What About The Music
English - February 28, 2022 21:00 - 39 minutes - 35.7 MB - ★★★★ - 7 ratingsMusic Interviews Music Music Commentary advertising advertisingagency commercials film music musicartists musicbusiness musichtechnology musicinterviews sync Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
VMLY&R North America Executive Music Producer Theresa Notartomaso is a leader who sees talent in unexpected places - ensuring that the role of music gets the love it deserves. She touches on her entrance into the world of advertising, explores her creative process when approaching a new brief, and dives into the work behind recent campaigns.
Episode Highlights:
3:15 - Theresa discusses her background, including how she got involved in the advertising world
13:38 - Theresa expresses the importance of understanding the project’s musical needs & budget
20:35 - Theresa dives into the music behind various campaigns, including Wendy’s, Citi Bank, and Altice
28:50 - Beto & Theresa explore solutions to get everyone aligned on music for a spot
More on SoStereo:
SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com