What About The Music

What About The Music S3.008 Tanya LeSieur

With 20+ years of production experience; Tanya LeSieur is working at the intersection of culture, marketing, creativity, technology, and media. Tanya is currently the head of production of MUH-TAY-ZIK / HOF-FER and has worked for brands like Sonos, Audi, Staples and many others.   Episode Highlights: 03:25 - Tanya shares her first interaction with music in the world of advertising 09:00 - Beto & Tanya discuss the importance of starting the music process early 13:50 - Tanya dives into a ...

What About The Music S3.007 Tasha Cronin

Ad Age Small Agency of the Year’s Tasha Cronin, head of production at Mojo Supermarket, joins the podcast to break down the significance of music in advertising. With deep experience in the world of production working with brands like Meta, HBO, and even working on an award winning campaign for DojaCode, Tasha dives into her process and shares key advice for fellow industry professionals.   Episode Highlights: 05:05 - Tasha shares a few things she wishes she knew when she first started in...

What About The Music S3.006 Veronica Beach

Veronica Beach, co-founder & partner of the poolhouse, joins Beto Azout to unlock the marketing power of music. Previously the Director of Production at Pereira O’Dell and a founding member & Head of Global Production at DAVID, she has worked with many brands like Burger King, Coca Cola, and Kraft-Heinz. Veronica walks us through her over 20 years of experience in the content production space, shares a key perspective on ‘ballparking’ and budgeting, and breaks down the musical process behind...

What About The Music S3.005 Bryan Barnes & Shannon Murphy

Award winning Creative Directors Bryan Barnes & Shannon Murphy at adam&eveDDB join the podcast to break down the music-for-ads industry. With experience working with brands like JetBlue, Volkswagen, Molson Coors, and Mountain Dew, the pair dive into tackling music from a creative perspective.   Episode Highlights: 05:30 - Shannon discusses her introduction to music in the advertising industry 12:00 - Shannon dives into a project for Blue Moon, and the key role music played in the campaig...

What About The Music S3.004 Michele Arnese

Founder and CEO of amp Michele Arnese joins Beto Azout to discuss all things sonic branding. With decades of experience in the advertising sector, Michele is one of the world’s foremost experts in the audio branding industry. The pair discuss the development of sonic identity awareness and the intricate role music played in a Mastercard campaign.   Episode Highlights: 02:55 - Michele shares the background of his company 08:10 - Beto & Michele discuss how awareness surrounding sonic ident...

What About The Music S3.003 Jon Drawbaugh

Award winning industry executive Jon Drawbaugh, Head of Production at Argonaut, joins Beto Azout to unlock the power of music. With a history of producing high-quality creative, Jon has worked for some of the industry’s top creative shops including FCB West, DDB San Francisco, Mullen LA, and more. Jon discusses the significance of music in all aspects of production and shares how one of his favorite bands got involved in a prolific spot.   Episode Highlights: 00:50 - Jon shares his journe...

What About The Music S3.002 Bernice Chao

Award winning creative, speaker, author, and host Bernice Chao joins Beto Azout to discuss the importance of music in advertising and current trends. In this week’s episode of ‘What About The Music,’ the Head of Integrated Creative at Zambezi shares the prominence of music in her career and the impact it made on an influencer campaign for Nissan.   Episode Highlights: 03:10 - Bernice dives into her first role with TBWA\Chiat Day and how her position touched music 08:00 - Beto & Bernice e...

What About The Music S3.001 Ola Sars

Soundtrack Your Brand’s Founder, CEO & Chairman Ola Sars needs no introduction. Previously co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, and co-founder of Pacemaker, the world’s first DJ driven music platform, Ola joins the podcast to deliver extraordinary insights on the music-tech industry. To kick off Season 3 of ‘What About The Music,’ Ola shares his research on how music drives sales, discusses the importance of transparency in the music-tech sp...

What About The Music S2.009 Chris Clark & Julie Nichols

Squeak E. Clean Executive Creative Producer Chris Clark and Creative Director Julie Nichols join the podcast to deliver unparalleled insights on the music-for-ads industry. In this unique episode, the Windy City duo shares key perspectives on guiding the creative process for brands and agencies, stresses the importance of collaboration with industry competitors, and explores the pivotal role of music in a Women’s History Month campaign.   Episode Highlights: 01:10 - Chris & Julie kick off...

What About The Music S2.008 Amani Duncan

A-List 2022 Agency Executive of the Year Amani Duncan, CEO of BBH USA, is putting her nearly three decades of diverse experience across music, entertainment and consumer brands to work to shake up the advertising world with big ideas and inspiring initiatives.   In this week’s episode of ‘What About The Music,’ Duncan shares her extensive experience in the music-for-advertising industry, and gives an in-depth look at how she leveraged new partnerships to help reimagine the 200-year-old bra...

What About The Music S2.007 Tim LeGallo & Robin Oksenhendler

Publicis and Saatchi NY dynamic duo Tim LeGallo, Director of Integrated Publication, and Robin Oksenhendler, Director of Business Affairs, join SoStereo EP Joey Netter to discuss all things music. The pair explores the future of music as the social media landscape evolves and touches on their tireless collaboration process working with brands like CVS, Citibank, and Smucker.   Episode Highlights: 1:55 - Tim & Robin touch on their process of working together & aligning on goals 12:35 - Ti...

What About The Music S2.006 Cheri Anderson

This week, we’re joined by Cheri Anderson, Head of Production at JOAN Creative & Managing Director at JOAN Studios. With a career defined by best in class production work and the procurement of unique talent, Cheri has undoubtedly made her mark in the industry. She discusses her extensive background, tells the remarkable story about an early 2000s Super Bowl campaign, and touches on the importance of leveraging music from independent artists.   Episode Highlights: 3:55 - Cheri talks about...

What About The Music S2.005 Bianca Guimaraes

Emmy-winning creative Bianca Guimaraes has made global noise with prominent campaigns, pushing the creative envelope in the advertising industry. She has been named one of Business Insider’s ’30 Most Creative People in Advertising Under 30’ four times and is currently Partner & Executive Creative Director at Mischief USA. In our latest episode of What About The Music, Bianca dives into her role at Mischief USA and explores the music used in her favorite campaigns.   Episode Highlights: 02...

What About The Music S2.004 Theresa Notartomaso

VMLY&R North America Executive Music Producer Theresa Notartomaso is a leader who sees talent in unexpected places - ensuring that the role of music gets the love it deserves. She touches on her entrance into the world of advertising, explores her creative process when approaching a new brief, and dives into the work behind recent campaigns.   Episode Highlights: 3:15 - Theresa discusses her background, including how she got involved in the advertising world 13:38 - Theresa expresses the...

What About The Music S2.003 Mike Ladman

Helping lead Droga5 to win over 25 music & advertising industry awards, Senior Music Supervisor Mike Ladman needs no introduction. Mike shares his passion for music, elaborates on his creative process, and discusses the stories behind several Meta campaigns.   Episode Highlights: 10:27 - Mike delves into the creative process behind Meta’s ’The Tiger & The Buffalo’ campaign. 20:43 - Mike discusses the trials and tribulations that came with developing four simultaneous music-driven spots i...

What About The Music S2.002 Berry English

Condé Nast Executive Creative Director (US/UK) Berry English joins the podcast to talk about the role of music in all forms of storytelling. He dives into his creative process, discusses the benefits of leveraging emerging artist music on branded content, and talks about a global electronic music campaign for AB InBev.   Episode Highlights: 07:13 - Berry discusses his typical approach to finding music for a project 12:30 - Beto & Berry explore the advantages of using music from up-and-co...

What About The Music S2.001 Hunter Hampton & Jeph Burton

Johannes Leonardo's Group Creative Directors Jeph Burton and Hunter Hampton join us to kick off Season 2 of 'What About The Music'. Together with SoStereo Co-Founder Beto Azout, they discuss their background in music-heavy campaigns, such as the recently launched 'La Dolce Velveeta' and Instagram's 'Yours To Make.'    Episode Highlights: 04:05: Hunter & Jeph expand on their typical approach to work 06:16 - Jeph shares their unique approach to Instagram's 'Yours To Make' campaign 13:33 -...

What About The Music Best of 2021

In this special episode, we've compiled some of our favorite moments of 2021. From first hand accounts of large-scale music licensing projects, to extraordinary insights on music in the film and advertising industry, this is an episode you don't want to miss.

What About The Music 011 Colleen Dahlstrom

Colleen Dahlstrom Music Producer at McCann NY, shares her thoughts on how music is an integral part of supporting the message behind a campaign.

What About The Music 010 Casey McGrath

We chat with Casey McGrath, award-winning creative director and filmmaker. As Night After Night’s Chief Creative Officer, he currently oversees all work for the agency’s clients with a focus on creating authentic music experiences at the intersection of brands, bands, and consumers.

What About The Music 009 Alec Stern

Alec Stern, Director of Music for Global Agency DDB needs no introduction. He has licensed some of the biggest songs in music history and oversees music for some of the largest brands in the world, including McDonald’s, Miller Lite, Capital One, State Farm, Skittles, The U.S. Army, and many more.

What About The Music 008 Casey Brown

Casey Brown, Sr. Manager, Partnerships and Legal at 72andSunny shares his take on why music is so important.

What About The Music 007 Natalie Zeller

Natalie Zeller, Associate Producer at Saatchi & Saatchi New York shares her experiences, and first-rate anecdotes of her time in the music in advertising space so far.

What About The Music 006 Michael Saltsman

SoStereo CoFounder Beto Azout talks with Michael Saltsman, Music Supervisor & Audio Producer at Ralph Lauren.

What About The Music 005 Chloe Saintilan

We talk with Chloe Saintilan, Global Creative Director at Afterpay’s Brand Studio and the co-founder of Merch Aid. With a portfolio spanning global campaigns, products and initiatives, she's made everything from a music video for a Grammy Award-winning artist, to a Matchbox car for girls celebrating a female race car champion. Her work has been recognized at leading industry shows including Cannes, D&AD and One Show, and has led to her being named One Club’s 2020 Next Creative Leader and an ...

What About The Music 004 Marshall Kuresman

Marshall Kuresman Director of Production at draftLine NYC, the in-house agency for Anheuser-Busch tells the story of how he got to where he is today.

What About The Music 003 Michelle McKinney

What About The Music 002 Chip Herter

SoStereo Co-Founder Beto Azout speaks with Chip Herter, Music Director at Deutsch LA about the trials and tribulations of our industry.

What About The Music 001 Melissa Tifrere

In this opening episode we talk to Melissa Tifrere, Head of Production at Havas about her journey in the advertising world and her dealings with music so far.