Johannes Leonardo's Group Creative Directors Jeph Burton and Hunter Hampton join us to kick off Season 2 of 'What About The Music'. Together with SoStereo Co-Founder Beto Azout, they discuss their background in music-heavy campaigns, such as the recently launched 'La Dolce Velveeta' and Instagram's 'Yours To Make.' 

 

Episode Highlights:

04:05: Hunter & Jeph expand on their typical approach to work

06:16 - Jeph shares their unique approach to Instagram's 'Yours To Make' campaign

13:33 - Hunter discusses the perks of working with independent artists

17:46 - Hunter & Jeph review their emotional response to the music used in the 'La Dolce Velveeta' campaign

 

More on SoStereo:
SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com