W.L.E.R.E #62: Key Concepts of Marketing w/ Gary Bommershine

Gary Boomershine founded RealEstateInvestor.com in 2005 out of the need to scale and grow his own real estate investing and home buying business.

"Keep the best, and sell the rest" In today's episode, let's welcome our special guest Gary Boomershine. According to him, "Most small real estate enterprises limit their growth and many times fail because they lack or real estate and sales expertise along with the infrastructures to scale their business. Instead of being able to focus on closing deals and maximizing profits, they hit a wall trying to build and do everything themselves and they simply can't do it! ⁠

Today, he will discuss with us what is the most important secret to getting Deals right now in REI,  the realistic ROI on marketing and so much more...

 

 

Watch/listen to the full episode as Gary Boomershe answered our HOT SEAT questions directly to the point and learn actionable tips and key metrics that will help you along your journey.

 

𝐊𝐄𝐘 𝐓𝐀𝐊𝐄𝐀𝐖𝐀𝐘𝐒: 

03:27 Gary Boomershine background and his start in real estate at age of 18 which paid for college. 08:11 Gary shares his lesson learned about the importance of getting clear on WHY not the house.  11:03 Be focused on passive income, the first fundamental thing you need to consider.  18:22 Is Direct mail dead? — The honest truth revealed 21:28 The most important things when doing any kind of marketing: Know your Cost Per Deal  Know your Profit Per Deal Know your Return On Investment. 25:14 Why is Marketing and Sales important in Real Estate and what’s the secret formula to becoming successful.  29: 30 The importance of applying live human interactions. 31:58 How Gary finds the best deals 34:44 Gary shares a good Follow-up cycle  39:19 Using a CRM for better lead generation 43:48 - 50:00 Tips on how to start your real estate business with limited money.  52:15 “Don't do this yourself” — Get the explanation from Gary  58:33 Gary answered the HOT SEAT QUESTIONS 

 

TWEETABLE QUOTE:

Don't be a slave to the lender.  There's nothing new under the sun, which means don't reinvent the wheel in real estate. Everything that has been done has been created. Keep the best, and sell the rest. It’s not about the cost-per-lead, it’s about the cost-per-deal. If you’re doing direct mail, you need a phone team and a follow-up system.  Without implementation, it is just expensive entertainment.

 

.Guest Social Media Handles & Contact Info: 

Website: RealEstateInvestor.com

Podcast: Huddle

 

GET A COPY OF  FREEDOM CODE: TEXT 9 2 5-3 2 0 -0 5 7 5 - USE THE CODE MARCUS

 

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Most Recommended Book:

Three Feet From Gold by Sharon L. Lechter 

Traction by Gino Wickman

Samurai Selling by Chuck Laughlin 

 

 

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