How Graphic Designer Ashley Shelly Trotier Built a Planning Company

Episode 4 is about Ashley Shelly Trotier, a graphic designer who sells planners, budget notebooks, and other items through her business, Ashley Shelly. While working full-time as a creative director for a weight loss company, Ashley began thinking about being more intentional with her finances, and she designed some budgeting pages to help her do so. She turned those pages into a notebook and put them up on her Etsy shop, where at the time she was selling baby shower invitations as a side hustle. That budget notebook eventually took off, leading Ashley to build her planning company, Ashley Shelly—a business she never envisioned for herself, but one that she loves and that fits her talents and personality.  

Ashley’s story will touch on her early jobs in design, the steps she took to build her company, the rewards and challenges that have come with being a creative business owner, and her thoughts about building a career that fits your lifestyle and your priorities.

Mentioned in this episode:

A few of Ashley’s products:

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