How Emily Silverstein Built an Organic Skincare Company

Six years ago, Emily Silverstein was a barista at Starbucks (having stepped down from her role as store manager after having her first child) who made her own skincare products at home. One day, while talking to her husband, Cory Silverstein, about how they were going to balance work and daycare with their new baby, Emily suggested listing her products on Etsy. This was the start of her company, Urban Oreganics, which makes beauty, skincare, haircare, and personal care products. Today, Cory also works with the business, which has become the sole income for the Silverstein family.

Emily’s story touches on the origins of Urban Oreganics, what it is like working with her husband and how they run a business together while their kids are at home with them, how she has made a commitment to reducing waste and minimalism for her family and her business, and how she looks at the cost vs. other potential benefits gained when making tough decisions about Urban Oreganics.

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