S2 Ep20: Business Bite - How to Ensure Selling is a Joy

An extract from 'Good Girls do Sell'

INTRODUCTION

The Joy of Selling



A sales coach told me many years ago that the highest-paid employee was a real estate saleswoman from the United States and that salespeople were on average, paid more than any other workers. Maybe that isn’t the case now with the top CEO’s are earning crazy money, but becoming confident and comfortable in the selling process is sure to provide an opportunity for you to reap the rewards of a successful business.



Call me crazy but I enjoy selling and I know first-hand that being good at building strong client relationships and making a sale is the key to business success.



If handled right, it should always be a win-win for all parties. Where everyone leaves feeling it was a gratifying experience. If handled badly though, it can not only leave a sour taste but lead to buyer’s remorse and making it difficult to trust again. 



What the average salesperson and entrepreneur gets wrong is they are usually trying to make a sale at all costs and as you will learn through this book, that form of selling doesn’t sit right for most people and is a technique of the past. 



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