Finding the ideal customer for CodexTier 1 funds are interested in Codex which surprises Brandon. He assumed he needed to play a long game but got invited to pitch.Founders used to need investors. Now investors need founders.What's the one thing Brandon can't screw up in the pitch meeting.Brandon discusses mistakes he made in a pitch recently.Adam grills Brandon on the question: What's your mission? What connects the big vision to his current tactics.Adam is focused on premium offering for Here Be TavernsAdam's main pricing decision is focused around "what is simplest?".Adam's new shortened workday schedule: Fast to desk, focus on one thing, end at 1pm. Surprisingly, shortening his hours has increased his output.Brandon shares his typical work rhythm.Adam asks Brandon to workshop the actual roll-out plan for Here Be Taverns Premium. He is not certain when he should ship and how that might affect price point.Potential customers are already telling Adam they are interested in premium. Putting an email signup on a coming soon page was very effective for validation and new subscribers