Brandon's new project: Codex - context sharing for developersWhen to raise venture capital rather than bootstrapHow do you decide to focus on a product when you run a service agency?Applying The Mom TestShould you ask people to "click to tweet"?How to get more reviews for your productsAdam focusing on launching Here Be Taverns - random tavern generator for RPGsHappiness as a function of expectation settingSetting goals are valuable to help you focus efforts in the right placesAdam not impressed with launch checklists you find on the internet such as Startup Growth KitAdam discussing his launch prepKnowing your audience and market can help you make for a great launch checklist Planning launch in advance allows you to do work ahead of time that can be scheduledThe power of social media if you hit a tipping point of people talking. Thunderclap (now gone) The challenge of community marketing when you don't have time to invest in themAdam is really excited to read Traction once he decides what product to focus on Potential of advertising in game storesCommunities as a traction channel and performance marketing