The Modern Day Cannabis Marketing & Positioning Playbook

LEADING BRANDS — Wavebreak Podcast

English - December 06, 2021 11:30 - 37 minutes - 34 MB - ★★★★★ - 27 ratings
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Our guest today is CMO of the largest edibles manufacturer in North America.

Joe Hodas joins the Wavebreak Podcast to share the unique marketing playbook he’s built over a decade of working within the heavily regulated cannabis space.

In this episode you’ll learn:

How the customer profile of cannabis users differs from mainstream opinion, and why that matters.The strategies Wana Brands is currently using to successfully position themselves top of market—and why your brand should be taking another look at swag.A 2022 cannabis industry outlook: the future of the cannabis industry from a marketing point-of-view.

Joe Hodas is CMO at Wana Brands, North America's #1 Edible company with operations across the United States.

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Links MentionedWana Brands Learn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by Klaviyo

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

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