25: Helping technical founders get their message across - Dr Loralyn Mears

Loralyn is a scientist, journalist, EdTech social entrepreneur and content marketer.

A lot of this episode revolves around technical storytelling. Loralyn helps technical companies from around the world tell their story. Whether it is a high tech medical startup in the USA or the largest financial services vendor in Israel.

She is a "translator" in content marketing; speaking science, tech and business producing whitepapers, journal articles, brand positioning and go-to-market strategies that lead to commercial success. 

She specialises in translating complex scientific and technical concepts into content that can be broadly understood by a lay audience.

Here are few other things that we discuss on the podcast

Changes in social marketing due to Covid-19How to craft compelling stories and contentMistakes that technical founders make in telling their storiesConnecting with your users How to stand in the rain

Book recommendation:-

Essentialism

https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382

Podcast recommendation:-

https://open.spotify.com/show/62IC96PPFrNgb1ACt7OPKS 

Connect with Loralyn:-

https://www.linkedin.com/in/loralynmears/

https://steerus.io

Email Loralyn - details in audio

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