Matt Dixon on overcoming customer indecision

Questions for now - Compelling perspectives on digital CX

English - August 17, 2022 19:08 - 25 minutes - 23 MB - ★★★★★ - 3 ratings
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Previous Episode: Professor Ryan Hamilton on COVID-19 consumer decision making (two years later)

Next Episode: A trailer for now: Questions for now - Compelling perspectives on digital CX

(Previously recorded as TELUS International Studios) Customer experience analyst and best-selling author, Matt Dixon, sits down with TELUS International Studios to share insights from his new book, "The JOLT Effect: How high performers overcome customer indecision." Matt takes us through the bane of every salesperson's existence: a long customer courtship that ends with an "I’ll think about it."

Leveraging a first-of-its-kind study that analyzed 2.5 million documented sales conversations through machine learning, Matt Dixon reveals that 56% of sales loss is actually caused by customer indecisiveness. Listen to the episode to gain more sales growth best practices to overcome indecision.

The JOLT Effect: How high performers overcome customer indecision is available for pre-order now.

Visit our website to learn more about TELUS International.