107: Guiding a Team to Take Your Customer's Perspective with Tim Bay
Voice of Influence
English - September 16, 2019 08:30 - 23 minutes - 21.7 MB - ★★★★★ - 54 ratingsManagement Business Marketing thoughtleader buyin changemanagement communication customerexperience leader manager message strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Tim Bay is the Head of Digital Marketing at Fellowes Brands where he is responsible for building comprehensive strategies and programs to drive greater brand awareness, increased engagement, and profitable growth via digital channels.
Before joining Fellowes, Tim had accumulated 20+ years of B2C and B2B digital marketing leadership experiences in roles such as Vice President of Digital Marketing at Wilton Brands and Co-Founder of Shay Digital, an internet marketing consultancy where he developed and executed online strategies for a wide breadth of organizations.
In this episode, Tim discusses what he does in his current role, the common challenges he sees between digital marketing agencies and their clients, the balance between automation and utilizing actual people, the role empathy plays in how you market to your consumers, how to integrate empathy in all aspects of your business, and more!
Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at www.voiceofinfluence.net Read the transcript here: https://www.voiceofinfluence.net/107 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here: www.voiceofinfluence.net/deepimpact