Bill Coletti is the CEO & Founder of Kith, a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management.

Bill has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.

In this episode, we discuss what reputation management is and what it looks like when he helps companies achieve it, the four A’s of reputation management, some of the main mistakes companies make when they attempt to manage their reputation or they enter a reputation crisis, the role transparency plays in managing a reputation crisis, the three common reactions to a reputation crisis, how to help employees at every level the actions needed to obtain an organization’s desire reputation, and more!

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