Global thought leader, unshakeable optimist, founder and best-selling author, Simon Sinek, joins Virgin StartUp for an evening of conversation. You’ll want to listen to the end for a surprise guest who joined us on stage!


This is a recording of an interview which took place in September 2020. To get your ticket to our next MeetUp, visit virginstartup.org/events.


In a rare and intimate setting, we welcomed Simon to our digital MeetUp stage to find out his ‘why’. 28 million people have tuned in to watch Simon’s TED Talk, the third most popular TED Talk of all time, based on his sell-out book, Start With Why. His thinking has inspired countless founders to build businesses that hold purpose at their core.


Our host, Virgin StartUp advisor and founder of Rebel Book Club, Ben Keene, uncovered Simon’s insights on how to build and lead effective teams, what drives consumer behaviour, and why we should all feel optimistic about the future of business.


Virgin StartUp helps founders and future founders start and grow the businesses they’re passionate about. Our monthly MeetUp events are for founders to access invaluable advice and network with like-minded entrepreneurs. Find out more at virginstartup.org


Thanks to the support from Virgin Money, we’re able to make our MeetUp events free to attend, providing thousands of early-stage founders with the support they need to start and scale businesses in the UK.


Virgin Money are here to disrupt the status quo. They want everyone to have a much happier relationship with money. Through their brilliant colleagues, inspiring spaces and digital solutions they are doing everything they can to offer a life more Virgin. They provide a full range of banking products and services to help founders at every stage of their business journey.


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