How to build an irresistible brand

This is a recording of the Virgin StartUp MeetUp that took place in May 2021. Get your tickets to our next MeetUp from virginstartup.org/events.

For 50 years, Virgin has built business after business off the back of an irresistible brand - and at this MeetUp, we uncovered what it takes to build a brand that people love.

Maybe you’re at the start of your founder journey and are seeking some inspiration to get the creative juices flowing. Or you know what you want, but aren’t sure how to get there. It could be that you’re thinking about rebranding your business, but you don’t know where to begin.

Our host, Virgin StartUp advisor and founder of Rebel Book Club, Ben Keene, quizzed our panellists on exactly how they built knockout brands, so you can build yours too.

Featuring:

Celia Pool, co-founder of disruptive sustainable period product brand, DAMENathan Perry, co-founder of healthy dog snack startup, Denzel’sTom Tapper, CEO and co-founder of creative agency to some of the world’s biggest global brands, Nice and Serious

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Virgin StartUp helps founders and future founders start and grow the businesses they’re passionate about. Our monthly MeetUp events, delivered in partnership with Virgin Money, are for founders to access invaluable advice and network with like-minded entrepreneurs. Find out more at virginstartup.org

Virgin Money are here to disrupt the status quo. They want everyone to have a much happier relationship with money. Through their brilliant colleagues, inspiring spaces and digital solutions they are doing everything they can to offer a life more Virgin. They provide a full range of banking products and services to help founders at every stage of their business journey.

#virgin #virginstartup #startups #branding #sustainability

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