VIP Access
77 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 8 ratingsGet VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with engaging marketing. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Learn more at https://vipdigitalcontent.com/
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Episodes
Public Relations for Entrepreneurs with Arden McLaughlin
February 25, 2021 05:00 - 23 minutes - 15.9 MBThe stories you share with your audience can increase the exposure of your business substantially. That’s why episode 23 of the VIP Access Podcast is about Public Relations! In this episode of VIP Access Podcast, Arden McLaughlin of Definita Publicity is sharing the importance of publicity for entrepreneurs and actionable steps you can take right now to start integrating PR into your marketing efforts. Some of the talking points Arden and I go over in this episode include: Public relation...
Storytelling in Marketing with Shea Kane
February 18, 2021 05:00 - 19 minutes - 13.6 MBBeing transparent with your audience through storytelling is crucial to getting your message across in a meaningful way. That’s why episode 21 of the VIP Access Podcast is about Storytelling in Marketing! In this episode of VIP Access Podcast, Shea Kane of Storyseller is sharing the importance of storytelling as a business owner and actionable steps you can take right now to begin sharing your stories with your ideal clients. Some of the talking points Shea and I go over in this episode in...
Accelerating your Business with Shannon Procise
February 11, 2021 05:00 - 21 minutes - 15 MBAnybody can advance their business with a strategic approach. That’s why episode 20 of the VIP Access Podcast is about Accelerating your Business! In this episode of VIP Access Podcast, Shannon Procise is sharing the importance of publicity to accelerate your business and actionable steps you can take right now to get noticed. Some of the talking points Shannon and I go over in this episode include: Accelerating your business in any economy Publicity vs. Marketing How anyone can be news...
Becoming a Number One Bestselling Author with Becky Norwood
February 04, 2021 05:00 - 22 minutes - 15.5 MBIt is possible for anyone to write a #1 bestselling book with proper skills and knowledge. That’s why episode 19 of the VIP Access Podcast is about Becoming a Number One Bestselling Author! In this episode of VIP Access Podcast, Becky Norwood of Spotlight Publishing is sharing the importance of exchanging stories and experiences, and actionable steps you can take right now to write a book of your own. Some of the talking points Becky and I go over in this episode include: How to start wri...
Scaling Your Team the Right Way with Liz Illg
January 28, 2021 05:00 - 29 minutes - 20.2 MBBuilding a strong system of operations for your business is critical when expanding your team. That’s why episode 18 of the VIP Access Podcast is about Scaling your Team the Right Way! In this episode of VIP Access Podcast, Liz Illg of Liz Illg Consulting and Boutique Agency sharing the importance of a well built system of directions, and actionable steps you can take right now to begin expanding your team efficiently. Some of the talking points Liz and I go over in this episode include: ...
The Power of Mentoring and Coaching
January 21, 2021 05:00 - 17 minutes - 12.2 MBHaving someone to guide you in the right direction is key when building your business. That’s why episode 17 of the VIP Access Podcast is about Mentoring and Coaching! In this episode of VIP Access Podcast, I’m sharing the importance of Mentoring and Coaching and actionable steps you can take right now to find someone who is right for you. Some of the talking points I go over in this episode include: Coaching that works compared to coaching that doesn't How to find the right coach for yo...
Getting Started with Video with Nina Froriep
January 14, 2021 05:00 - 23 minutes - 16.1 MBVideo creation plays a crucial role in attracting an audience to your business. That’s why episode 16 of the VIP Access Podcast is about Getting Started with Video! In this episode of VIP Access Podcast, Nina Froriep of Clock Wise Productions, Inc. is sharing the importance of video as an entrepreneur and actionable steps you can take towards creating them at home. Some of the talking points Nina and I go over in this episode include: Where to start with video as a new entrepreneur What...
Profitable Podcast Guesting with Kristin Molenaar
January 07, 2021 05:00 - 24 minutes - 16.9 MBGrowing your network is a vital part of marketing your brand. That’s why episode 15 of the VIP Access Podcast is about Profitable Podcast Guesting! In this episode of VIP Access Podcast, Kristin Molenaar of Yes Boss VA is sharing the importance of delegating as an entrepreneur and actionable steps you can take right now to not do all the work yourself. Some of the talking points Kristin and I go over in this episode include: Why business owners need to delegate How to make sure you don’...
Create A Course with Donna Ashton
December 31, 2020 05:00 - 27 minutes - 18.9 MBOnline courses are a tried and true way to grow your business. That’s why episode 14 of the VIP Access Podcast is about creating a profitable course! In this episode of VIP Access Podcast, Donna Ashton is sharing the details of building a profitable course and actionable steps you can take right now to begin to create the online course you’ve always dreamed of. Some of the talking points Donna and I go over in this episode include: How to work less and make more Selling a profitable cour...
Identify your Vision and Purpose with Carey Conley
December 24, 2020 05:00 - 23 minutes - 16.3 MBEvery business owner needs a crystal-clear vision. That’s why episode 13 of the VIP Access Podcast is about Identifying your vision and purpose! In this episode of VIP Access Podcast, Carey Conley is sharing why writing down your vision and goals yields success for entrepreneurs and actionable steps you can take right now to move the needle on your business. Some of the talking points Carey and I go over in this episode include: Why entrepreneurs need to have a clear vision The importanc...
Getting Engagement for Your Brand
December 17, 2020 05:00 - 18 minutes - 12.6 MBYou keep hearing the word engagement, but do you know what it is and why you need it? That’s why episode 12 of the VIP Access Podcast is about Getting Engagement for Your Brand! In this episode of VIP Access Podcast, I’m sharing the importance of engagement with your content and actionable steps you can take right now to grow your connections online. Some of the talking points I go over in this episode include: What engagement looks like on different platforms The reason your brand needs...
Tackling Sales Conversations with Jan Janzen
December 10, 2020 05:00 - 21 minutes - 14.8 MBIt’s time to stop viewing sales as uncomfortable or slimy. That’s why episode 11 of the VIP Access Podcast is about Tackling the Sales Conversation! In this episode of VIP Access Podcast, Jan Janzen is sharing the importance of perfecting the sales covo and actionable steps you can take right now to get over the scaries. Some of the talking points Jan and I go over in this episode include: How sales is about mindset The mistakes entrepreneurs make in the sales conversation Why sales is ...
Launching A Bestselling Book with Melanie Johnson
December 03, 2020 05:00 - 22 minutes - 15.7 MBHave you been thinking about writing a book but you’re just not sure what it takes? That’s why episode 10 of the VIP Access Podcast is about Publishing a Bestselling Book! In this episode of VIP Access Podcast, Melanie Johnson of Elite Online Publishing is sharing the importance of writing a book to help market your business and actionable steps you can take right now to get published. Some of the talking points Melanie and I go over in this episode include: How to become a best-selling a...
Networking for Success with Agathe Daskalides
November 26, 2020 05:00 - 24 minutes - 16.6 MBNetworking is a key component to growing your brand’s visibility. That’s why episode 9 of the VIP Access Podcast is about Networking for Success! In this episode of the VIP Access Podcast, Agathe Daskalides of Network 2 Network is sharing the importance of networking and actionable steps you can take right now to increase your relationship capital. Some of the talking points Agathe and I go over in this episode include: How to break the ice effectively Why you don’t have to be an extrove...
Networking For Success
November 26, 2020 05:00 - 21 minutes - 15.1 MBNetworking is a key component to growing your brand’s visibility. That’s why episode 9 of the VIP Access Podcast is about Networking for Success! In this episode of the VIP Access Podcast, Agathe Daskalides of Network 2 Network is sharing the importance of networking and actionable steps you can take right now to increase your relationship capital. Some of the talking points Agathe and I go over in this episode include: How to break the ice effectively Why you don’t have to be an extrove...
Why Every Business Needs a Website with Chris Majernik
November 18, 2020 18:00 - 25 minutes - 17.2 MBYour website is your brand's online credibility. That’s why episode 8 of the VIP Access Podcast is about Why Every Business Needs a Website! In this episode of VIP Access Podcast, Chris Majernik of Green Bag Designs is sharing the importance of website design and actionable steps you can take right now to improve your site. Some of the talking points Chris and I go over in this episode include: Why you truly need a website Design elements of a great site Website conversions Different ...
Why Every Business Needs a Website
November 18, 2020 18:00 - 22 minutes - 15.7 MBYour website is your brand's online credibility. That’s why episode 8 of the VIP Access Podcast is about Why Every Business Needs a Website! In this episode of VIP Access Podcast, Chris Majernik of Green Bag Designs is sharing the importance of website design and actionable steps you can take right now to improve your site. Some of the talking points Chris and I go over in this episode include: Why you truly need a website Design elements of a great site Website conversions Different ...
Breaking Through Fear in Email Marketing
November 12, 2020 05:00 - 14 minutes - 9.75 MB"Everything you want is on the other side of fear." – Jack Canfield That’s why episode 07 of the VIP Access Podcast is about Breaking Through Fear in Email Marketing! In this episode of VIP Access, I’m sharing how to push through fear to get what you want in your business and actionable steps you can take right now to start sending those emails. Some of the talking points I go over in this episode include: Creating a purpose behind every email that you send How to get over the fear of b...
Confidence and Competence as an Entrepreneur
November 05, 2020 05:00 - 21 minutes - 14.6 MBAs women entrepreneurs, we often have to conquer negative thoughts we tell ourselves that threaten to keep us and our business stagnant. That’s why episode 06 of the VIP Access Podcast is about Confidence and Competence as an Entrepreneur! In this episode of VIP Access Podcast, Megan Johnson is sharing the importance of breaking through negativity and actionable steps you can take right now to start thinking like the CEO of your business and your life. Some of the talking points Megan and...
Confidence and Competence as an Entrepreneur with Megan Johnson
November 05, 2020 05:00 - 23 minutes - 16.1 MBAs women entrepreneurs, we often have to conquer negative thoughts we tell ourselves that threaten to keep us and our business stagnant. That’s why episode 06 of the VIP Access Podcast is about Confidence and Competence as an Entrepreneur! In this episode of VIP Access Podcast, Megan Johnson is sharing the importance of breaking through negativity and actionable steps you can take right now to start thinking like the CEO of your business and your life. Some of the talking points Megan and...
Dealing with Imposter Syndrome as an Entrepreneur
October 29, 2020 04:00 - 15 minutes - 11 MBWhen you're an entrepreneur, you often find yourself on an emotional rollercoaster. That’s why episode 5 of the VIP Access Podcast is about Imposter Syndrome and how to deal with it. In this episode of VIP Access Podcast, I’m sharing my experience with Imposter Syndrome and actionable steps you can take right now to deal with it and try to move past it. Some of the talking points I go over in this episode include: That you're not alone in feeling this way Tips to change your mindset Way...
Busting The Myths of Public Speaking
October 22, 2020 04:00 - 21 minutes - 14.6 MBSpeaking on stages is a fantastic way to get your message out to the world. That’s why episode 04 of VIP Access Podcast is about Busting The Myths of Public Speaking! In this episode of VIP Access Podcast, Margaret Watts Romney is sharing the importance of speaking on stages and actionable steps you can take right now to craft your message. Some of the talking points Margaret and I go over in this episode include: Speaking is leadership How to use time to your benefit Getting over the f...
Busting The Myths of Public Speaking with Margaret Watts Romney
October 22, 2020 04:00 - 23 minutes - 16.1 MBSpeaking on stages is a fantastic way to get your message out to the world. That’s why episode 04 of VIP Access Podcast is about Busting The Myths of Public Speaking! In this episode of VIP Access Podcast, Margaret Watts Romney is sharing the importance of speaking on stages and actionable steps you can take right now to craft your message. Some of the talking points Margaret and I go over in this episode include: Speaking is leadership How to use time to your benefit Getting over the f...
Building and Growing your Email List
October 15, 2020 07:00 - 16 minutes - 11.6 MBWe all know how important growing our email list is. Or do we? That’s why episode 03 of the VIP Access Podcast is about growing your email list! In this episode of the VIP Access Podcast, I’m sharing the importance of growing your email list and actionable steps you can take right now to get more ideal clients on your list right away. Some of the talking points I go over in this episode include: Celebrating your email list should happen from the beginning, not just when you hit big number...
Using Photography to Share your Message Karianne Munstedt
October 15, 2020 06:00 - 19 minutes - 13.7 MBAre you struggling to get in front of a camera to share your brand message? In this episode of the VIP Access Podcast, Karianne Munstedt is sharing how to use photography to share your brand message. Karianne Munstedt is an artist and a nurturer, fiercely motivated by using my talents to make women feel confident, empowered, and whole. Some of the talking points Karianne Munstedt and I go over in this episode include: How important it is to use photography to “speak” your message Overcom...
Crafting your Brand Message
October 15, 2020 05:00 - 16 minutes - 11.4 MBIf you don’t have your brand message honed and fine-tuned, you are going to have a lot of trouble moving your business forward. That’s why episode 01 of the VIP Access Podcast is about crafting your brand message! In this episode of the VIP Access Podcast, I’m sharing the importance of crafting that brand message and actionable steps you can take right now to get clear so you can translate that to your customers and team. Some of the talking points I go over in this episode include: How t...
Introducing VIP Access
October 07, 2020 04:00 - 8 minutes - 5.98 MBWelcome to VIP Access: Marketing Tips and Strategies for Powerful Women in Business In this episode of VIP Access, I’m sharing a few key things you can expect from my podcast. What kind of conversations you'll be able to listen in on. How my journey to entrepreneurship and more... Be sure to tune in to all the episodes to receive tons of practical tips on marketing your business and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode...