Winery Spotlight: Tank Garage Winery on Renegade Marketing and the Art of Standing Out

Ed Feuchuk is a marketer and mistake-maker with over 15 years of experience building innovative DTC wine brands. As the General Manager of Tank Garage Winery and Vice President of Marketing for Farm Collective Napa Valley, Ed has led creative, strategic, and technical initiatives for brands like Tank Garage Winery, James Cole Winery, Regusci Winery, and T-Vine Winery. With a passion for authentic experiences and renegade marketing, Ed and his work have been featured in Adweek, The New York Times, Wine Spectator, and Playboy.

How do you ensure your wine brand doesn’t go extinct? According to Ed Feuchuk of Tank Garage Winery, you need to throw out the traditional playbook. Branding your wine isn’t about fitting in…it’s about standing out.

Tank Garage Winery is constantly evolving and bringing customers along for their thrill-seeking, convention-defying journey. Celebrating misfits and rebels, Ed and the team are revolutionizing industry standards by breaking out of the Napa Valley comfort zone. They created space for their punk-rock passion and eclectic wine blends, sparking radical conversations among wine brands and enthusiasts alike. Now, Tank Garage has a dedicated, diverse audience that just keeps growing. 

On this episode of VINTed, Scout Driscoll sits down with Ed Feuchuk, General Manager of Tank Garage Winery and Vice President of Marketing at Farm Collective Napa Valley, to talk about the art of standing out while staying true to your company’s values. Ed goes into detail about his counter-culture brand, describing how they’re moving beyond what’s in the bottle, using social media to initiate conversation, and defying the expectations of a Napa Valley wine brand. Stay tuned!