Image is Everything: How Pixel-Perfect Bottle Shots Increase Sales and Save Money

Laurie Millotte is the Founder and Chief Amazement Officer at Outshinery, a company that helps wineries of all sizes access high-quality, ready-to-use product photography and videos. A problem-solver at heart, Laurie created Outshinery after observing how wineries were missing out on sales and distribution opportunities due to a lack of quality visual content. Now, she’s working with over 1,500 brands across 16 countries to ramp up sales using pixel-perfect bottle shots. 

Wineries often neglect the marketing aspect of brand strategy due to the common misconceptions that marketing is all about influencers, discounts, and aggressive ad exposure. However, Laurie Millotte says that there’s no shortage of wine, so your packaging, marketing, and brand representation are crucial to your success.

For Laurie and the team at Outshinery, image is everything. That’s why they’re taking the hassle out of bottle photography and bringing the best strategies straight to you. Through their customized, cost-effective solutions, Outshinery is helping wineries elevate their marketing strategy and grow exponentially. 

In this episode of VINTed, Scout Driscoll is joined by Laurie Millotte, the Founder and Chief Amazement Officer at Outshinery, to talk about using compelling wine photography to boost sales. Laurie discusses why bottle photography is so important, how she’s working to diversify the wine space, and the exciting projects she’s planning to launch this year. Plus, Laurie shares how you can try Outshinery for free!