Dragon in propaganda overdrive to buttress its claim in the South China Sea

Dragon has significantly intensified its propaganda campaign to assert its claim over the nine-dashed line in the South China Sea (SCS) amid other claimants pressing for the implementation of PCA Ruling and resenting its bullying tactics. The SCS is given sharper focus in propaganda owing to its strategic and economic salience. China is using TV channels, diplomatic dialogues, its mouth piece Global Times, tourists and various government publications, books, globes, online games, clothing, tourists, music, movies, medical aid etc for propaganda purposes. 

There are four drivers for the escalation of Chinese propaganda.