Video Creators artwork

Video Creators

412 episodes - English - Latest episode: 3 months ago - ★★★★★ - 190 ratings

Video Creators is the premiere YouTube growth agency for YouTube Creators and entrepreneurs, founded by Tim Schmoyer in 2013.

It's a place where you'll learn cutting edge YouTube growth strategies and the fastest path to building a highly engaged community of subscribers and customers.

Our success stories include brand new creators to Fortune 500 companies alike, helping them grow from 0 to 100,000 to 1 million subscribers and beyond.

To date we've helped our clients organically grow by over 17 billion views on YouTube and hundreds of millions of dollars in their bank accounts. This stuff works!

The best way to grow on your channel isn't by only publishing great videos, but by also having a strategy that is intentionally crafted to guide viewers through a journey with you and your brand, leading to more engaged subscribers and ultimately more sales and income as well.

If you have a message you're spreading with your YouTube videos and you're building a business around it, you're in the right place. We'll teach you the YouTube tactics that take your efforts to the next level.

Business Technology video youtube business creators entrepreneurs money
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

Effectively convert in sales content (without killing growth)

February 27, 2023 11:22 - 37 minutes - 36.3 MB

If you're running a business along with your channel, at some point you need to get your audience off of YouTube and to your website, right? But, this is a negative viewer signal for YouTube. So your videos are tanking. Ugh. How do you make a sales video that helps your growth and actually converts into sales? We'll talk about that today. Links in this Episode Creator Spotlight: https://www.youtube.com/@LaneVids  How we helped a creator 5x his income with the 3 bucket strategy: https:/...

Ways to connect with your audience immediately (Ideas that work)

February 20, 2023 10:00 - 53 minutes - 51.4 MB

To truly grow on YouTube, you need more than great ideas and amazing content. A crucial part of your strategy needs to be community. Unfortunately, that is something we see creators get very uncomfortable putting into their content. But have no fear! Today we have a practical approach to creating the "know, like and trust factor" on your channel. So listen away and start implement these today!  JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, ...

Surviving the Emotional Rollercoaster of YouTube

February 13, 2023 18:30 - 45 minutes - 44.2 MB

On our community tab we asked you guys, "In what way does YouTube provide you with meaning and purpose?" We had some very thought provoking answers, but one really stuck out. Today we are going to talk about it. Links in this Episode: https://www.youtube.com/@DadBodFitness https://youtu.be/KjSZs7hjpD8  JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video c...

Making HOW TO Content Bingeable Ultimate Playbook

February 06, 2023 17:16 - 46 minutes - 45 MB

Doesn't it just chap your hide when you put time and energy into your "how to" video, (making it beautiful, with graphics and high production value) and then some kid with a cell phone uploads a one-take, shaky cam video with bad lighting and it out performs yours? WHY DOES THIS HAPPEN?!?! You're the expert here. You should be getting all the views! In this episode, we are going to talk about that and how to make your content the go-to videos in your niche. JOIN THE POD SQUAD AFTER-PARTY I...

Clickable TITLE STRATEGY The ultimate playbook

January 30, 2023 16:20 - 34 minutes - 33.5 MB

Coming up with a good title is HARD. They are SO important, so the pressure of making the perfect title can be paralyzing. Thumbnails get them to stop scrolling, but the title is what gets them to click. - So it HAS to be GOOD! It's vital to have a strategy for getting a good title every time. And that strategy is what we are going to talk about today. Clickable Thumbnail patterns from THE BEST on YouTube -  https://youtu.be/9-86X753aIo  Get more clicks on your thumbnails -  https://yout...

Whats YOUR PLAN for growth in 2023 (the RIGHT goals)

January 23, 2023 09:49 - 50 minutes - 48.3 MB

Years goals at this point. Maybe you've cheated on your diet or just feel discouraged by your progress and are ready to just give up. Because of that, we wanted to give you a game plan to help you NOT give up on your goals for YouTube in 2023.  Links in the Episode YouTube.com/TimSchmoyer  Good to Great by Jim Collins Popular YouTube metrics we think you should ignore for better YT growth   JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedb...

DO THIS to podcast on YouTube the right way

January 16, 2023 06:45 - 42 minutes - 41.6 MB

Did you know that 50% of all podcasts are listened to on YouTube?? It's actually the #1 way people discover new podcasts. So, are there ways to maximize YouTube for the benefit of growing your podcast? There sure is! And that's what we are talking about today.  Links in this Episode YouTube.com/podcasts   Microphone for iPhone  JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of ot...

Level Up your YouTube game in 2023

January 09, 2023 17:22 - 55 minutes - 53.7 MB

2022 was quite the year for YouTube. - There were 80 BILLION views on YouTube LAST MONTH ALONE. Throughout the year many things have changed for creators, but the hunger and need to hack the algorithm hasn't. Today we are going to talk about what has changed and how knowing this can set you up for success this year. Links in this Episode Creator Spotlight: https://www.youtube.com/@LearningtheHarp Mark Rober: https://www.youtube.com/@MarkRober  Casey Neistat: https://www.youtube.com/@...

Your videos are great. So why aren't more people watching? (Here's why)

January 02, 2023 08:03 - 34 minutes - 33.6 MB

Sometimes we get it in our heads that we need certain things to grow our channel. But honestly, there are a lot of things that contribute to channel growth that creators overlook - that are far more effective in the long run. We are going to talk about those things today.  Links in This Episode (So Many) Discovery Call: https://videocreators.com/seven-signals/discovery-call/  Viva La Dirt League: https://www.youtube.com/@VivaLaDirtLeague Ryan George: https://www.youtube.com/@RyanGeor...

I'm Stuck. Simple YouTube strategies to start growing again.

December 26, 2022 18:54 - 37 minutes - 36.6 MB

It is SUPER common for creators to plateau in their YouTube journey. Hitting a plateau can be very frustrating. What used to get results isn't working any more and you can't figure out why. What you really need is a proven strategy that will break that barrier and help you gain some traction, and begin to pull in a bigger audience. That's what we are going to talk about today.  Links in This Episode Creator Spotlight:  https://www.youtube.com/@AdventuresonZero  Discovery Call: https://...

What's the Best Strategy for.... (Ask Tim)

December 19, 2022 07:34 - 48 minutes - 46.7 MB

A few weeks ago, my team gave you all the opportunity to ask me anything and everything you want over on our YouTube Community Tab. Some of the questions were about YouTube while some of them are about parenting and my personal life. So today, I am answering all your burning questions.   Links in this Episode:  Creator Spotlight: https://www.youtube.com/channel/UCPt-T6kAzK4-uUJOGR37eSw  YT Community: https://www.youtube.com/@VideoCreators/community  Business Marriage Family Podcast...

YouTube burnout (and how to fix it)

December 08, 2022 16:20 - 37 minutes - 36.5 MB

It's a common story. You feel like you need to chase views to continue to be successful. But then, you start to lose the love for what you're doing. The passion is gone. You watch your competition and start forcing your content into what you think it needs to be. It becomes a task, which makes you forget why you started in the first place. This is a red flag, that ultimately can lead to creator burn out. Have you been there? Are you there? If so, this is for you.    Links in this episo...

What it takes to sell and make money on YouTube (the right way)

December 05, 2022 07:20 - 39 minutes - 38.3 MB

Whether you're just starting to get an audience on YouTube or have an established channel, one of the questions creators ask us all the time is how do you monetize your audience and influence beyond adsense? And how do you do that without feeling slimy? Well we're going to dig into all of that today. Links in this Episode Creator Spotlight: https://www.youtube.com/c/JimNix  Three Bucket Strategy: https://youtu.be/5PgDUaef30Q  Darrel Eves Sub for Sub: https://www.youtube.com/watch?v=Y...

Easily Fix the Missing ALGORITHM Piece

November 28, 2022 06:07 - 37 minutes - 36.4 MB

We work with tons of creators and we see this problem all the time. You feel like you made the perfect video, but it just falls flat. It was perfect! What happened?! Well, the problem is, you can be really good at getting information across without making any personal connection. And without making your viewer feel SOMETHING, they probably won't care enough to subscribe or buy something from you. In this episode, we are going to talk about how to fix that. Links in this Episode: Creator ...

(Almost) Everything you Need to Know for an Effective Shorts Strategy on your Channel

November 21, 2022 09:06 - 28 minutes - 28.8 MB

A little over a year ago, YouTube released "shorts." Since then, there has been a lot of experimenting with it - YouTube included, in regards to how it effects their algorithm. Today we want to talk about not everything, but almost everything you need to know to have a successful YouTube Shorts Strategy. Links in Episode: CREATOR SPOTLIGHT, "Power for Parkinsons"  https://www.youtube.com/channel/UC9QTes9SMZKbSzDS-nvhr3g  Discovery Call: https://videocreatorsdiscovery.youcanbook.me  P...

The Biggest Creators Make These Mistakes

November 14, 2022 06:00 - 33 minutes - 33 MB

Why do some channels grow millions of views a month, have millons of subs, develop a die-hard following just to plateau and fall off the face of the planet? Today we will talk about the mistakes creators make that cause this and what you can do to prevent doing them. Links in this Episode Faith Womack Video Creators Discovery Call Primal Branding (affiliate) Ingrid's Channel Yes Theory Emyth (affiliate) 

How Travis Earns $8k per month in Coaching with a Small Audience

November 07, 2022 06:11 - 35 minutes - 34.7 MB

A lot of us are creating content, selling courses, making podcasts, etc which provides a lot of value to our audiences. But today I want to talk about coaching, which has a lot of benefits as well. With coaching, you can give and sell your information directly to those who want it. And you can tailor your expertise to each client and apply it exactly to their situation, helping them out so much more than posting a video. Links Mentioned in this Episode Travis Chambers on Instagram $10...

How YouTube's History Affects the Future of our Content Strategy

October 31, 2022 06:54 - 41 minutes - 39.6 MB

Good content strategy on YouTube isn't about hacks and tricks. It's all about learning to think about your content the way YouTube thinks about it. When we align our content strategy with what YouTube wants to surface, it increases the likelihood that our content gets surfaced. One of the ways we can learn how YouTube thinks is to understand their story, both how and why they made certain decisions along the way. Like Comment, Subscriber: Inside YouTube's Chaotic Rise to World Domination b...

It's Better if you Don't Make Money on YouTube. Here's Why.

October 24, 2022 17:24 - 36 minutes - 34.4 MB

"If you turn your play into your work, you will never have to work a day in your life." FALSE. If you turn your play into your work, eventually it becomes work. And you need to find new play. JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions,...

The Danger of Reaching Your Dreams on YouTube

October 17, 2022 08:29 - 31 minutes - 30 MB

We have big goals for ourselves. As creators, we want X amount of subs and we want to make X amount of dollars in X amount of time. When we actually reach these goals, we expect this huge momentous experience. But in all reality, it can be a huge let down. Roberto Blake and I were able to sit down recently and discuss what happens when you actually get what you want on YouTube. We aren't trying to crush your dreams here, but simply put you in a better place mentally for the journey. Get Ro...

Why You’re Stuck Getting the Same Number of Views (And How to Fix it)

October 10, 2022 08:25 - 44 minutes - 42.8 MB

I don't know about you, but I find it SO frustrating to work incredibly hard on a video, upload it and get the same amount of views over and over over. In this video, we are going to talk about how to get out of the rut and grow your channel to get more views and reach more people. Brian B West Coast Swing: https://www.youtube.com/c/WestCoastSwingOnline Podcast on making personal connections: https://youtu.be/iot0VpkG47o  JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering ques...

The Most Underrated YouTube Strategy

October 03, 2022 08:57 - 33 minutes - 32.5 MB

Putting out great content is only going to get you so far. Great discoverable content brings people to you. But, you really must have the "Know, Like and Trust" factor if you want to keep them around. In this video we're going to talk about advanced tips and tactics around building a die hard audience on your channel. - even if it's educational... JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and h...

If you do these 7 things, YouTube will put your next video in front of more people.

September 26, 2022 05:36 - 38 minutes - 38 MB

Most people think that YouTube's job is to get more views for their videos. But it's actually the opposite! YouTube is trying to get the right video in front of the right people. People who will want to watch that video! So what can you do to make it more likely for YouTube to surface your video to the right people? Stick around and you'll find out. JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and...

What I Learned about Building a Sellable Business on YouTube

September 19, 2022 15:53 - 52 minutes - 47.9 MB

Selling a business on YouTube doesn’t always seem viable. But it is possible! In this video, we talk about how to craft a business that could be sellable one day and the steps to take so that it can grow beyond you and be tangible and viable to someone else.  Books Mentioned: Built to Sell by John Warrillow E-Myth by Michael E. Gerber JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds...

Not a storyteller? Use this formula. You'll nail it your first try.

September 12, 2022 18:52 - 34 minutes - 34.2 MB

If you're a YouTube creator who makes educational videos, how tos, DIY, and other informational-based videos, integrating story can feel like a challenge. How do you tell a story around something you just want to teach? In this episode we talk about how we help creators do exactly that. And we make it simple, too. It's doesn't have to be hard of complicated. In fact, there's a formula you can follow in your very next video to help you tell a story around your information on your very first...

Video Creators has been acquired by vidIQ! WHAAAT??

September 09, 2022 19:31 - 23 minutes - 22 MB

The title says it all! vidIQ has acquired Video Creators and I am thrilled! Here’s what this means for you and what's in the future of Video Creators as we work together to reach more people and change more lives. JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Hav...

You're doing keyword research wrong. Do this instead.

August 29, 2022 14:09 - 37 minutes - 37 MB

YouTube doesn't rank videos because you got the right keywords crammed into the right spaces. Doing so doesn't convince YouTube that your video is worth surfacing for anyone. They look at viewer signals instead. So instead of doing keyword research, we recommend you do topic research. What's topic research? How do you research your video ideas before hitting record so that you can make a fundamentally better video? Good questions! That's what we discuss in this episode. CREATOR SPOTLIGHT...

How one video's performance impacts your next video's performance

August 22, 2022 10:00 - 47 minutes - 45.9 MB

What's going on when you publish a video, it flops, and then your next videos after that flop, too? Does the performance of one video on your channel impact the next? Yes and no. There's two different ways to look at this phenomenon on YouTube. One way is an algorithmic perspective in terms of what YouTube's algorithm thinks about your next video based on the videos that were published before it. The second way is an audience perspective of how they behave with future content if you publis...

You CAN get YouTube viewers to your website without killing your channel. Try this.

August 17, 2022 12:39 - 36 minutes - 35 MB

If you're growing a business on YouTube, it's very important that you can drive that traffic to your website. Or, sometimes the opposite is true: you already have a website with traffic, but you need to drive some of that traffic to YouTube to grow your channel. Many creators have tried this before in the past and ended up completely killing their traffic as a result. In this episode we talk with Nate Black about his experience in growing both YouTube channels and websites and get his stra...

Why you'll quit YouTube in 3 years (And how to avoid it) [feat. Matt Koval]

August 08, 2022 10:00

Most creators on YouTube go through a lifecycle where they work hard, achieve success, and then fade away. It tends to be about 3 to 5 years long. After observing that pattern on YouTube for over a decade, Matt Koval decided to start talking more publicly about this issue and how we can continue to serve our audience well and grow our business for years to come. You can check out Matt's channel, Creator Dynamics, here: https://www.youtube.com/c/CreatorDynamics Check out the Creators Ca...

Why you'll quit YouTube in 5 years (And how to avoid it) [feat. Matt Koval]

August 08, 2022 10:00 - 40 minutes - 39.3 MB

Most creators on YouTube go through a lifecycle where they work hard, achieve success, and then fade away. It tends to be about 5 to 7 years long. After observing that pattern on YouTube for over a decade, Matt Koval decided to start talking more publicly about this issue and how we can continue to serve our audience well and grow our business for years to come. You can check out Matt's channel, Creator Dynamics, here: https://www.youtube.com/c/CreatorDynamics Check out the Creators Ca...

Despite 18 billion views, Shannon won't grow her business on YouTube. Here's why.

August 01, 2022 10:26 - 36 minutes - 34.1 MB

What is the top advice Austrailia's top creator has for us with 26 million subscribers and 400 million montly viewers? It's to not build your business on YouTube! What? Why not? What happens if you do? Well, that's what we discuss today. You can check out Shannon's channel here: https://www.youtube.com/c/Bouncepatrolkidstv CREATOR SPOTLIGHT: Check out Adam Garner's channel here: https://www.youtube.com/c/TheRelationalProject REGISTER FOR VIDEO LABS: Work with us for 12 weeks as we coac...

Focusing on Search Ruined My YouTube Channel [feat. Jessica Stansberry]

July 26, 2022 15:07 - 38 minutes - 36.9 MB

Jessica spent a few years growing her channel by focusing on search. It's not that it didn't work -- it did. She got to over 100k subscribers, but it took years to get there. And then search started to backfire on her. In fact, she went from making $10k/month to $1,300/month in her Adsense revenue because of it. She's here to tell her story because, look, if you're focusing on ranking videos in search results as your primary traffic source for growth, there's some inherent risks with that,...

How to Use Emotion to Drive Action on YouTube [feat. Tamsen Webster]

July 18, 2022 10:00 - 57 minutes - 54.2 MB

If you want your viewers on YouTube to take action because of content they watched from you, it will only happen because you elicit an emotion from your viewer. The bigger, the deeper the emotion, the bigger action they'll take. In this episode we talk about this on a brand level - getting someone to subscribe and watch more -- but also on a specific level that you can use in each video if you want. A few months ago I heard Tamsen Webster speak at a conference about this topic and though...

This ABT Method makes viewers connect with you faster [feat. Park Howell]

July 11, 2022 13:31 - 54 minutes - 51.5 MB

We talk a lot about using storytelling to create videos that quickly create an emotional connection with viewers. When that happens, viewers watch longer, subscribe, and come back for more. However, it's equally important that our brand also quickly creates an emotional connection with viewers. Thankfully, the same tool, storytelling, helps us do that on a brand level for our channel just like it does on an individual video level. Park Howell, host of the Business of Story podcast, joins...

The "Google Mentality" is Holding You Back on YouTube

July 05, 2022 20:38 - 30 minutes - 29.7 MB

Yes, Google and YouTube are owned by the same company, but that doesn't mean that what works on Google works on YouTube. Just look at their homepages to see that they have very different goals, different objectives, and that people use them very differently. We need to ditch our "Google Mentality" and have a YouTube mentality instead in order for our videos to reach more people. That primarily comes down to 3 different mentalities when it comes to our content: Keywords vs. Topics Search t...

What to do when the YouTube Algorithm hates you

June 27, 2022 10:00 - 44 minutes - 41.2 MB

No matter what you try, you can't get more than a few views on your video. Or, maybe you used to be growing, but now all of the sudden you aren't. Why did the algorithm turn on you? Why are there other channels in your niche that are doing the same thing you are, but are growing faster than you? Why does the algorithm favor them over you? So many good questions! We tackle them in this episode as well as what you should try next if any of those scenarios are true for you and your content on...

Finally, we disagree! Who's right about titles, thumbnails, top videos, and more?

June 20, 2022 11:00 - 58 minutes - 54.2 MB

Which is more important: titles or thumbnails? Should you delete your top performing video if it's an old video that's embarassing? What about keywords? And podcasting on YouTube? All good questions you asked and more that we answer today. The best part is that the YouTube Strategists in this episode don't all agree on what the right answer is to some of these questions. It's a fun episode! CREATOR SPOTLIGHT: Check out Mariah and Daniel of the, "Paws of Prey," channel here:: https://www.yo...

You're successful, but it's not all it's cracked up to be.

June 13, 2022 15:11 - 49 minutes - 46.1 MB

It's all wrapped up together: your YouTube channel, your business, your passion, your dreams for life, everything. Sometimes we get everything we wanted and, when we do, find out it's not really what we thought we wanted. Other times the success we're looking for feels unattainable. In both cases, the culprit is often an unclear vision for what we really want and a false assumption that the thing we think we want is the thing that will grant us peace and satisfaction. We started this conve...

Can you resurrect a YouTube channel? Maybe. Try this.

June 06, 2022 10:04 - 48 minutes - 90.3 MB

Can you resurrect a stagnant channel or do you need to start over with a new channel? This is something we're working on ourselves here at Video Creators. For personal reasons, which I share in this episode, I had to stop making videos. Now we're getting back to resurrecting the channel. How do we get back to doing millions of views per month after taking a break for a while? That's what we discuss today. CREATOR SPOTLIGHT Check our Robyn's channel here: https://www.youtube.com/c/minimali...

When you're stuck making the same videos over and over again

June 01, 2022 12:52 - 48 minutes - 66.9 MB

If you've been creating videos for any period of time now, it can sometimes be a struggle to come up with good video ideas. You feel like you're making the same video over and over again and are kind of bored with it. You may feel backed into a corner because your videos won't perform as well if you stray from the usual stuff. Or, maybe you feel like you've made every video there is to make in your niche. If you don't know what to do next and feel stuck despite your growth and success, this e...

How to Find and Train a ROCKSTAR Virtual Assistant

May 23, 2022 14:30 - 56 minutes - 53 MB

When I was starting my business and growing my channel, I quickly felt overwhelmed with how much work there was to do: email, shooting, editing, publishing, social engagement, creating products, writing sales pages, and more. I was reluctant to hire a virtual assistant because of the money and the time it would cost. But after I did it, I wished I had done it sooner. I made some initial mistakes at first, but was then able to start working on my business again instead of being stuck workin...

Stop asking for subscribers! It's hurting your channel.

May 16, 2022 14:42 - 32 minutes - 31.1 MB

Asking for subscribers in order to grow your subscriber count is such a common practice in the world of YouTube. But, what if this practice is actually hurting your channel? Let's talk about that. CREATOR SPOTLIGHT:  Mike Greiner - The Democratic Activist Mike's Channel: https://www.youtube.com/c/Democraticactivist Join our YouTube coaching program, Video Labs to grow your channel like Mike did: https://videocreators.com/video-labs Primal Branding book by Patrick Hanlon: https://amzn....

How She Unexpectedly Blew Up Her Vocal Coaching Channel [Ep. #316]

May 10, 2022 17:37 - 45 minutes - 107 MB

If you're growing your YouTube Channel to grow your business, THIS is the episode for you. Tara Simon has 800,000 subscribers and in this episode, we talk about how she got there and how she now brings 90% of her business in through her YouTube Channel. Enjoy the episode! Tara's Channel: https://www.youtube.com/c/Tarasimonstudios/ VIDEO LABS: Work with us for 8 weeks to grow your channel in our coaching program! Learn how the YouTube algorithm works, how to leverage it for more views fro...

If you feel like you can't get content out fast enough, do this.

May 02, 2022 09:00 - 49 minutes - 47.4 MB

Getting good content out regularly often comes down to one thing: ditching perfectionism to focus on human connection. Let's get real and talk about that. CHAPTERS 0:00 | Who we are at Video Creators 0:49 | Welcome to the podcast! 1:55 | Team catchup 6:20 | Creator Spotlight 23:28 | How to take your channel to the next level 24:40 | How to avoid “analysis paralysis” 28:24 | The two different work styles 35:08 | A message for perfectionists 38:53 | Why raw content works be...

YouTube, why are you giving us a keyword research tool?

April 25, 2022 13:24 - 1 hour - 67.6 MB

While we love most of the updates YouTube is rolling out lately, some of them have us scratching our heads while others just downright annoy us. Either way, the updates help us understand the direction YouTube is taking as a platform and what their goals are so we can make better videos that align with their goals and see better performance than they otherwise would. Today four of the YouTube strategists on the Video Creators team sat down and reacted to many of the updates YouTube has announ...

The State of Brand Deals in 2022 [Ep. #309]

April 18, 2022 09:00 - 51 minutes - 48.8 MB

As the creator economy continues to grow, so do brand deals. But brand deals are different today than they were 5 years ago. How have they changed? What do brands look for now that's different than what they were looking for 5 years ago? Has the opportunity for creators to make money with brand deals grown with time or declined because of more competition? Today D'Laina and I talk with Jonathan Katz, a YouTube lawyer in this industry who sees a lot of these deals coming across his desk all t...

How to Approach Your Dream Brands for High Paying Sponsorships

April 11, 2022 14:32 - 51 minutes - 49.1 MB

Brand deals and sponsorships are a great way to make money for your channel, even if you already have a business around it of your own products and services. When you're not in the middle of launching your own next course or promotion, you can leverage the down time to do brand deals, make more money, and introduce your audience to products that are useful for them. Today I talk with Justin Moore about his experience in working with brands. He shares his process for reaching out to brands,...

The Most Clickable Video Titles Do These 3 Things [Ep. #311]

April 04, 2022 17:27 - 34 minutes - 33.7 MB

We all know that enticing titles are critical for the success of a YouTube video, but do we know what principles to follow that actually lead to more clickable titles? Today we interview Jake Thomas of Creator Hooks who breaks down why certain titles work, why others don't, and the three principles we need to consider when crafting our own video titles. CREATOR SPOTLIGHT: Check out Neil's channel here: https://www.youtube.com/c/RealTerrainHobbies YOUTUBE CONSULTING: Schedule a one hour Y...

The Most Clickable Video Titles Do These 3 Things

April 04, 2022 17:27 - 34 minutes - 33.7 MB

We all know that enticing titles are critical for the success of a YouTube video, but do we know what principles to follow that actually lead to more clickable titles? Today we interview Jake Thomas of Creator Hooks who breaks down why certain titles work, why others don't, and the three principles we need to consider when crafting our own video titles. CREATOR SPOTLIGHT: Check out Neil's channel here: https://www.youtube.com/c/RealTerrainHobbies YOUTUBE CONSULTING: Schedule a one hour You...

Guests

Antonio Centeno
1 Episode
Cliff Ravenscraft
1 Episode

Twitter Mentions

@timschmoyer 212 Episodes
@jskatzesq 1 Episode
@chadwildclay 1 Episode
@calebwojcik 1 Episode
@bouncepatrol 1 Episode
@mattgielen 1 Episode
@mike_stelzner 1 Episode