LinkedIn Part 4 - The About Section

Throughout the LinkedIn Series, I consistently talk about making the most of your LinkedIn “Real Estate.”  The "About" section is, in my opinion, the most underutilized and under-leveraged piece of real estate.  It is your opportunity to, in your own words, articulate your brand and your value proposition.  It’s also the first thing a visitor to your profile will read to better understand you and what you are all about.  How do you write it in a way that succinctly and eloquently articulates your brand and value prop?  Listen in to learn about my method and step by step process.

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