Dean Caputo is the founder and owner of Powerhouse Gym in Streetsboro, Ohio. Dean has been in the health and fitness space for many years, starting with opening up a gym as a teenager, to becoming a very successful bodybuilder, transitioning to a long career in nutrition and supplements, before coming full circle and reopening Powerhouse Gym. He has influenced a lot of people and athletes through his career, and is on the podcast to share more about his journey.

 

In this episode hosted by Al Marez, Dean outlines his personal journey in the health and fitness space. He shares some of the changes he has undergone in his life, and about how gyms in general have changed since his first venture. Dean also gives us some insight into the supplements industry compared to being a gym owner, and his inspiration for reopening hsi gym. His new venture features a unique concept with different training zones to cater to the whole family. He explains how this has boosted his gym memberships as well as how he is dealing with the COVID-19 pandemic. Tune  in to find out more.

 

Key Takeaways:

[:55] Al introduces his guest for this episode - Dean Caputo.

[2:49] Dean shares a little more about his background.

[4:10] Did Dean know that being in the health and fitness space was going to be his long-term career when he opened his first gym as a teenager?

[6:38] How has Dean changed from his days as a competitive bodybuilder? 

[7:56] How did Dean get into the business of supplements?

[9:38] What was Dean's experience in the supplements industry vs being a gym owner?

[10:34] This podcast is being sponsored by VertiMax.

[11:21] How did Dean get the idea to reopen his gym?

[13:41] What did Dean learn from his first experience of gym ownership that he was able to apply to reopening his gym?

[15:22] When he designed the gym, Dean wanted it to be different from other gyms. He shares how they set it up to stand out.

[16:08] Dean walks us through the different training zones at his gym and how that caters to different people.

[19:05] Having different zones brings people into the gym together as families.

[21:41] How does Dean incorporate VertiMax into the fitness space?

[22:55] Dean and Al discuss how COVID-19 has impacted the business.

[24:26] What is the sentiment among clients and how they are reacting to the reopening of gyms?

[26:52] What type of training does Dean see adults training more of?

[28:39] Dean shares some things that have stood out to him in the reopening of his gym.

[30:53] Is it possible for a 12-year-old to use the VertiMax?

[32:17] Al shares a comment from a user about Dean's gym.

Mentioned in This Episode:

VertiMax

VertiMax on Facebook

VertiMax on Instagram

VertiMax on YouTube

VertiMax on LinkedIn

Al Marez on LinkedIn

Dean Caputo on Instagram

Dean Caputo on LinkedIn

Dean Caputo’s Powerhouse Gym, Streetsboro, Ohio

Dean Caputo’s Powerhouse Gym on Facebook

GNC

Ultimate Nutrition

 

Tweetables:

 

"My passion has always been in the gym business." - Dean

 

"A lot of it's different - it's way better today than it was back in the day." - Dean

 

"We thought 'How can we get all these different markets into one gym?'." - Dean