S3E37: s3e37 - Thomas Oberlin - Micro Greens: A Gateway Vegetable

Vertical Farming Podcast

English - June 18, 2021 12:00 - 1 hour - 60.2 MB
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Previous Episode: S3E36: David Cohen - LED Innovation and Helping the World Grow Smarter

Next Episode: S3E1: Season 3, Bonus 1 – Harry Duran

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show, co-founder at Fazenda Urbana, Thomas Oberlin. Fazenda Urbana is the producer of the MightyGreens brand of vegan microgreens and mushrooms. Today, Harry and Thomas talk about the origin story of Fazenda Urbana and how Thomas became involved in controlled environment agriculture. Thomas provides his thoughts on the evolution of entrepreneurship and why that spirit is so prominent in Brazillian culture. Finally, Thomas speaks to what excites him about the future of micro greens, the Mighty Greens brand and the AgTech industry as a whole.

Episode Sponsor

https://www.cultivatd.com/ (CULTIVATD)

Key Takeaways

02:37 – Harry welcomes to the show Thomas Oberlin, who shares the story of how he
ended up living in Brazil and how he got involved in controlled-environment agriculture

11:33 – Thomas speaks to how shocked he was to learn about food deserts in many wealthy countries

13:49 – Thomas reflects on the origin story of Fazenda Urbana

18:00 – The initial response Thomas and his team received after launching their micro greens

24:43 – Thomas explains why he approached chefs and restaurants first and foremost

28:28 – Thomas speaks to the evolution of the entrepreneur movement

34:27 – The relationship between Fazenda Urbana and the Mighty Greens brand and how Thomas and his company got involved in mushrooms

53:31 – Thomas explains the difference between fogponics, hydroponics and aeroponics

56:19 – What excites Thomas the most about the future of micro greens and the vertical farming industry

1:01:21 – Harry thanks Thomas for joining the show and let’s listeners know where they can learn more about Fazenda Urbana and connect with Thomas

Tweetable Quotes

https://ctt.ac/uYVm8 (“The reality is I grew up on a farm. Rodrigo’s a vegetarian. But beyond that, we didn’t have any touch with agriculture.”) (15:32)

https://ctt.ac/ejcz9 (“And so, our restaurant business grew literally by going door-to door in the start. And then combined with word of mouth from one well-known chef and then another well- known chef.”) (26:09)

https://ctt.ac/0Cx6c (“I think entrepreneurship is very strong here. Brazilians always have this spirit of figuring out a way to do something.”) (28:44)

https://ctt.ac/V_KqU (“The best thing that happened to us when we started is that we didn’t raise a whole lot of money. It forced us to be extraordinarily disciplined in what we’re doing. We just learned so much. In two and a half years we cut our labor cost per unit by seventy-five percent through mechanization and processes. And I’m not sure if that would have happened much faster with a lot of money in our pocket.”) (31:51)

https://ctt.ac/70d93 (“I believe that we can create micro greens as the gateway vegetable for kids.”) (46:52)

Links Mentioned

https://www.linkedin.com/in/thomassoberlin/ (Thomas’ LinkedIn)

https://www.fazenda-urbana.com/ (Fazenda Urbana Website)

https://www.instagram.com/mightygreensdobrasil/ (Mighty Greens Instagram)

Sponsor Info:

https://www.cultivatd.com/ (Cultivatd Website)

https://www.instagram.com/cult_ivatd/ (Cultivatd Instagram)

https://twitter.com/cultivatd (Cultivatd’s Twitter)

https://www.facebook.com/cultivatd/ (Cultivatd’s Facebook)

🎙️🎙️🎙️

Podcast Production and Marketing by https://bit.ly/3sxZ34y (FullCast): https://bit.ly/3sxZ34y (https://bit.ly/3sxZ34y)
See https://omnystudio.com/listener (omnystudio.com/listener) for privacy information.

Episode Summary

Episode Sponsor

CULTIVATD

Key Takeaways

02:37 – Harry welcomes to the show Thomas Oberlin, who shares the story of how he
ended up living in Brazil and how he got involved in controlled-environment agriculture
11:33 – Thomas speaks to how shocked he was to learn about food deserts in many wealthy countries
13:49 – Thomas reflects on the origin story of Fazenda Urbana
18:00 – The initial response Thomas and his team received after launching their micro greens
24:43 – Thomas explains why he approached chefs and restaurants first and foremost
28:28 – Thomas speaks to the evolution of the entrepreneur movement
34:27 – The relationship between Fazenda Urbana and the Mighty Greens brand and how Thomas and his company got involved in mushrooms
53:31 – Thomas explains the difference between fogponics, hydroponics and aeroponics
56:19 – What excites Thomas the most about the future of micro greens and the vertical farming industry
1:01:21 – Harry thanks Thomas for joining the show and let’s listeners know where they can learn more about Fazenda Urbana and connect with Thomas

Tweetable Quotes

“The reality is I grew up on a farm. Rodrigo’s a vegetarian. But beyond that, we didn’t have any touch with agriculture.” (15:32)

“And so, our restaurant business grew literally by going door-to door in the start. And then combined with word of mouth from one well-known chef and then another well- known chef.” (26:09)

“I think entrepreneurship is very strong here. Brazilians always have this spirit of figuring out a way to do something.” (28:44)

“The best thing that happened to us when we started is that we didn’t raise a whole lot of money. It forced us to be extraordinarily disciplined in what we’re doing. We just learned so much. In two and a half years we cut our labor cost per unit by seventy-five percent through mechanization and processes. And I’m not sure if that would have happened much faster with a lot of money in our pocket.” (31:51)

“I believe that we can create micro greens as the gateway vegetable for kids.” (46:52)

Links Mentioned

Thomas’ LinkedIn

Fazenda Urbana Website

Mighty Greens Instagram

Sponsor Info:

Cultivatd Website