029 - How to find your niche... and no, your niche is not 'vegan'

How do you find your niche as a vegan business?  If you think you are already a niche company just because you are a vegan company then I'm afraid you're at least five years too late. 'Vegan' is just the sector you are in and if you want to find your niche, then you are going to have to dig deeper.

A niche is something that a lot of the population won't care about but a select, smaller percent of people will absolutely LOVE. And if you do it right, you can develop a company that has pretty much no competition. In this episode, David takes a look at how businesses find their niche and why just thinking you have found a gap in the market isn't enough.

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!