028 - The move away from meat: how the pandemic has turbo-charged plant-based.​

How the pandemic has turbo-charged the vegan market place. Before the pandemic, half of all UK adults already said they had adopted some form of vegan buying behaviour - such as having meat-free days or choosing plant milk over dairy. But a recent survey by The Vegan Society also found that 1 in 5 people in the UK cut down on eating meat as a result of the pandemic, supercharging the plant-based sector even further.

We know that Covid-19 is a zoonotic disease, or rather it is a disease transferred from animals, usually as a result of eating them, farming them or wildlife trading. And with three-quarters of the world’s new infectious diseases emerging this way, a lot more people are examining our species' relationships with animals. This is now playing out on the supermarket shelves, in the food and the products that people are buying. What does that mean for the meat industry? What does it mean for consumer buying behaviour? And what does it mean for your vegan business?

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!