VBT 158: Stephanie Miklosvary of Lucky Chick on Relaunching a Vegan Cosmetics Brand After an 11-Year Break

In this episode, I interview Stephanie Miklosvary, founder of Lucky Chick, a vegan cosmetics brand in New York.

Stephanie founded and created the company in 2000 as she was putting her art degree to work as a shoe designer in New York City.

Nicknamed “Lucky Chick” by a friend for living in her LC (Lobby C) apartment, she decided to create a persona around her new name.

Inspired by art and self-expression, Lucky Chick Cosmetics makes a vibrant range of color-intensive glosses, lipsticks, shimmers and shadows to encourage people to treat themselves as the masterpieces they are.

In 2007, Stephanie put the business on hold for over a decade, and relaunched in 2018.

In this interview Stephanie discusses:

• Why she took a break from the company for over a decade and what motivated her to revive it

• The challenges she faced with the relaunch compared with the challenges when she first started the brand nearly two decades earlier

• How she landed a deal with luxury department store chain Neiman Marcus, only for it to be put on pause when Covid-19 hit

• How she got Lucky Chick products to be used by make-up artists on Dancing with the Stars

• The impact of Covid-19 on her business and relaunch, including some unexpected upsides

• How she got her products added to a beauty subscription box and the benefits of this kind of collaboration

• And more

Visit the Lucky Chick website

RESOURCES:

My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

My book Vegan Ventures: Start and Grow an Ethical Business

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