VBT 155: Sara Polon of Soupergirl on Surviving ‘Shark Tank’, Raising $2M Investment & Becoming Plastic Neutral

In this episode I interview Sara Polon, co-founder of Soupergirl, a plant-based soup brand in Washington DC.

Sara is a former standup comedian who founded Soupergirl in 2008 with her mother, Marilyn, aka Soupermom.

Sara Polon (right) with her mother Marilyn.

The pair have been featured regularly on national television, including Shark Tank and NBC’s Today Show.

Last year Soupergirl received a $2 million dollar investment from Arborview Capital and Seth Goldman, Board Member of Beyond Meat.

More recently, the company has become plastic-neutral through its partnership with rePurpose Global in a further step to fulfill Soupergirl’s goal of saving the planet - one bowl of soup at a time.

In this interview Sara discusses:

• Why she gave up stand-up comedy to make soup and the skills her former career has brought to Soupergirl

• How she got Soupergirl’s products into WholeFoods, Costco and other retailers

• How she handled the roasting she and Marilyn received on Shark Tank in 2018 and what they learned from the experience

• The advantages of being on the show, despite not getting a deal

• The benefits the company has gained from media coverage

• How she secured a $2 million impact investment (including how long it took)

• And more

Visit the Soupergirl website

RESOURCES:

My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

My book Vegan Ventures: Start and Grow an Ethical Business

Services: Work with me

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