VBT 145: Ran Nussbacher of Shouk on running a vegan Israeli-inspired eatery with no meat analogues

In this episode I interview Ran Nussbacher, co-founder and CEO of Shouk, a plant-based fast-casual restaurant in Washington D.C that features healthy, Israeli-inspired food.

Prior to founding Shouk, Ran served as Vice President of Sales with Opower, a clean tech software company focused on eliminating energy waste and reducing CO2 emissions.

In this interview Ran discusses:

• Why he left a top position at a software company to start a restaurant

• Why Shouk doesn’t use any meat analogues or the words ‘vegan’ or ‘plant-based’ in its menus, marketing or branding

• How the company responded to COVID-19 via a ‘hood drops’ initiative that attracted more customers

• The importance of a business owner to be ‘hands on’ especially in the beginning

• How and why the company attracted investors right from the start

• And more

Visit the Shouk website.

RESOURCES:

My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

My book Vegan Ventures: Start and Grow an Ethical Business

Services: Work with me

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