VBT 143: Interview with Sonalie Figueiras, founder of Green Queen & Ekowarehouse

In this episode I interview serial social entrepreneur Sonalie Figueiras, the founder and editor-in-chief of Green Queen, an award-winning impact media platform advocating for social and environmental change in Hong Kong with a mission to shift consumer behaviour through inspiring and empowering original content. Green Queen began as a blog and is now currently Asia’s largest plant-based media platform.

Sonalie is also the founder and CEO of Ekowarehouse, a global sourcing platform for certified organic products, with a mission to make safe, quality food accessible and affordable for the whole planet.

With over a decade of experience in publishing, digital marketing, organic trade and health, and sustainability, Sonalie is an eco-wellness industry veteran with a keen eye for market trends.

She’s also a sought-after international speaker and moderator, sharing her expertise on stages across Asia and beyond, including TEDx and Harvard Business School.

In this interview Sonalie discusses:

• How she grew the audience for her blog and turned it into an award-winning impact media platform

• How she monetised Green Queen to make it sustainable

• How Green Queen and Ekowarehouse have been funded to date

• Why she’s not a fan of the gig economy and chose to employ her staff and provide benefits to them

• Why she’s taken the approach of publishing mostly original, editorial content rather than advertorial or sponsored posts

• What she looks for in a pitch that makes her say ‘yes’ to running a story

• And much more

Visit the Green Queen website
Check out Ekowarehouse

RESOURCES:

My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

My book Vegan Ventures: Start and Grow an Ethical Business

Services: Work with me

Follow Vegan Business Media on:

Facebook  
Twitter 
Instagram 

Connect with me personally at:

Facebook 
Twitter 
LinkedIn