VBT 138: Interview with Michelle Courtright of vegan eco-restaurant Fig + Farro

In this episode, I interview Michelle Courtright, the owner of Fig + Farro, a mission-based restaurant in Minnesota that educates guests on the environmental benefits of plant-based food.

Michelle was part of a business delegation to the United Nations Conference on Climate Change in Poland in 2018 and a consultant on the UN’s COP25 menu in Madrid in 2019.

She’s been trained by Al Gore as part of the Climate Reality Leadership Corp and worked with the Mayor of Minneapolis to issue a Proclamation for citizens to each less meat, to align as a city with the Paris Climate Agreement.

As part its sustainability initiatives, the restaurant plants a tree for every guest through Trees.org and has planted over 60,000 trees to date.

Fig + Farro has also attracted the attention of celebrities, including being part of a vegan food tour with pop sensation Billie Eilish and UberEats.

In this episode, Michelle discusses:

• How she got endorsements from celebrities including Billie Eilish, Pink and the Smashing Pumpkins

• How she got involved with the United Nations and the impact this has had on her business

• Why she runs free events including a salon and book club at the restaurant

• A new licensing collective she’s launched for the brand and why she chose this instead of franchising

• And much more

Visit the Fig + Farro website

Find out more about how to join the Fig Collective

RESOURCES:

My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

My book Vegan Ventures: Start and Grow an Ethical Business

Services: Work with me

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