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VBT 126: Interview with vegan social media marketing expert John Oberg
Vegan Business Talk
English - July 28, 2019 03:43 - 1 hour - 98.8 MB - ★★★★★ - 30 ratingsEntrepreneurship Business Marketing business entrepreneur entrepreneurship ethicalbusiness smallbusiness vegan veganbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode I interview John Oberg, a vegan social media marketing expert and influencer in Washington, DC.
John is dedicated to making the world a kinder place for animals by utilizing the power of social media.
He’s the former Director of New Media for the international animal protection organization, The Humane League. And prior to that, he served as Director of Communications for Vegan Outreach.
In both these roles, John oversaw social media for the organizations which led to a tenfold increase in following for both of them, as well as over 1 billion impressions of content posted to these pages.
John recently launched his own independent project for animals through Patreon and has provided social media consulting services to non-profit organizations including Veganuary and Million Dollar Vegan. And he now offers these services to vegan businesses and brands.
In this episode, John discusses:
• What vegan brands and businesses can do right now to organically increase followers and engagement – without spending a fortune on paid ads
• Why scheduling tools are important and his recommendation for which one to use
• When and how often you need to post on social media
• How to use hashtags – the right way
• How to work with influencers to ensure you get the best results for your vegan brand
• Why you need to use ‘live’ video and what types of content to share live versus pre-recorded
• What type of content works best on your Instagram and Facebook feeds, and what works best for ‘stories’ on these platforms
• And much more
Visit John Oberg’s website
Check out John’s Patreon page
Read John's blogs about social media on Plant Based News
Brands mentioned in vegan business news highlights
Sheeps Tennis
Vegan Fine Foods
RESOURCES:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
Follow Vegan Business Media on:
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Connect with me personally at:
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