012: How Do Brand Assets Impact Your Business? Do You Know?

At Roar, much of our work is based on projects that help businesses reframe or support brand strategy and identity. Every time we encounter a new client we have a standard protocol of questions to pricing a project. This episode isn't about pricing... it's actually about how many of our clients struggle to place a value on their return of investment. How much does a logo cost? What do you charge for a name of a new product or software?  In our process inspired by Chris Do and Blair Enns, we answer these questions with a question of our own: "What value do you expect this asset to generate for you?" 

In this episode, we explore why businesses should approach designers and agencies with an answer to this question. Because as important it is from the creative perspective to charging a fair price, it's equally important to understand as a business how the asset will impact its revenue, awareness, or efficiencies. 

Download the 2022 Brandsweep at createwithroar.com/brandsweep

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Thanks to Whitenight for our theme music. Check them out on Spotify.

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