011: Descriptive Logos | What are the benefits and what do you do if you don't have one?

Valor | Branding in Five Minutes

English - January 19, 2022 11:47 - 6 minutes - 5.57 MB
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Previous Episode: 010: An Annual Plan for Adjusting Your Brand - Brandsweep

Next Episode: 012: How Do Brand Assets Impact Your Business? Do You Know?

Today we are taking a look at a Harvard Business Review article titled: A Study of 597 Logos Shows Which Kind Is Most Effective. Their study shows descriptive logos communicate and connect with consumers at a higher rate than non-descriptive ones. Does a descriptive logo fit your brand? Do you already have one? What if you don't? That's what we cover in this episode of Valor.

Download the 2022 Brandsweep at createwithroar.com/brandsweep

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Thanks to Whitenight for our theme music. Check them out on Spotify.

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