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UXLx: User Experience Lisbon
English - October 29, 2010 21:50 - 40 minutes - 278 MB Video - ★★★★★ - 3 ratingsEducation Technology usability interaction design information architecture user experience web design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Designing with Lenses
Speaker: Peter Merholz
User experience practice focuses on interactive screen-based experiences, typically the Web and increasingly mobile. However, the bulk of our customers' lives are away from these screens. As businesses try to embrace the totality of a customer's experience, crossing channels and coordinating touchpoints, they run up against the limits of their organizational structures and processes. In this talk, Peter will reveal the symptoms of a broken organization, and offer measures you can take to make your business truly customer-centered.