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Separation Anxiety: Taking Messenger from a Feature to a Standalone App
UXLx: User Experience Lisbon
English - September 28, 2016 14:48 - 11 minutes - 28.4 MB Video - ★★★★★ - 3 ratingsEducation Technology usability interaction design information architecture user experience web design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Information Architecture for Everybody
Next Episode: Designing with Linked Data
Marissa Phillips
About a year ago, most people didn’t know that Facebook had a separate app for messaging, and Messenger didn’t offer much that you couldn’t already get from the Facebook app. Since then, Messenger was completely redesigned, and it’s now used by millions of people. Learn how the team approached the task of redefining Messenger and struggled with separating it from Facebook.
• See how the voice of a sub-brand emerged.
• Get tips for writing content that’s really mobile-first.
• Hear some approaches for delivering bad news to your audience.