Discover and act on insights about people
UXLx: User Experience Lisbon
English - December 20, 2012 14:43 - 32 minutes - 240 MB Video - ★★★★★ - 3 ratingsEducation Technology usability interaction design information architecture user experience web design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Presenting UXLx 2013
Speaker: Steve Portigal
Some of the most effective ways of understanding what customers want or need – going out and talking to them – are surprisingly indirect. Insights produced by these methods impact two facets of innovation: first as information that informs the development of new products and services, and second as catalysts for internal change. Steve discusses methods for exploring both solutions and needs and explores how an understanding of culture (yours and your customers) can drive design and innovation.