March For Our Lives (Part I): Brendan Duff on Its Founding, PR and Youth Activism
PR Future, the USC Center for Public Relations Podcast
English - May 19, 2020 03:57 - 21 minutes - 19.3 MBMarketing Business Education Courses usc annenberg golin social media annenberg center for pr fred cook marketing public relations usc activism Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
On February 14, 2018, a gunman open-fired on Marjory Stoneman Douglas High School in Parkland, Florida, in what became the deadliest school shooting in U.S. history. The tragedy gave birth to an influential movement, the student-led March for Our Lives, which transcended South Florida and sparked activism for gun control reform through national protests and school walkouts.
In this episode, March For Our Lives co-founder Brendan Duff recalls how the organization came together, and as the de facto media relations manager, how he used public relations tools early on to bring their messages to a global stage.
This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.
Featuring: Brendan Duff (@Brendinid), Co-Founder of March For Our Lives and Elon University Strategic Communications MajorHost: Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public RelationsFollow us: @Center4PR (Twitter, Facebook and Instagram)Newsletter: News from the USC Center for Public RelationsFor more, visit our website: https://annenberg.usc.edu/research/center-public-relationsA production of the USC Annenberg Center for Public Relations at the University of Southern California.