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Leading Youth to Power: PR and Activism in Zero Hour, with Jamie Margolin
PR Future, the USC Center for Public Relations Podcast
English - June 09, 2020 04:31 - 19 minutes - 17.8 MBMarketing Business Education Courses usc annenberg golin social media annenberg center for pr fred cook marketing public relations usc activism Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
At age 15, Colombian-American activist Jamie Margolin organized the Zero Hour Youth Climate March, a youth-led demonstration urging those in power to take concrete measures against climate change. Using traditional PR tactics and leveraging the power of social media, Jamie and her team turned their initial march into a global movement that has more than 100 chapters and continues to inspire children around the world to join the fight for a better future.
This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.
Featuring: Jamie Margolin (@Jamie_Margolin), Founder of Zero Hour (@ThisIsZeroHour)
Host: Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations
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Visit our website: https://annenberg.usc.edu/research/center-public-relations