Up Next In Commerce artwork

Resetting To Find a New Career Passion With Brian Seewald, SVP of eCommerce at Express

Up Next In Commerce

English - August 02, 2022 07:00 - 37 minutes - 34.8 MB
Marketing Business Entrepreneurship commerce building a company ceo chief digital officer entrepreneurship online marketing starting a business digital commerce e-commerce founder Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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What if you learned what you thought was your career passion was not your heart’s desire? Brian Seewald, the SVP of eCommerce at Express, reset and found a true affinity for retail generally and, ultimately, ecommerce. Tune in to hear from Brian about how Express offers its customers “personalization, [an] omnichannel experience, styling and fit, and community.”

Tune in to learn:

Evaluating the Express retail and ecommerce strategies (13:20)Express’ digital plan for customers, including its mobile app (17:00)New platforms for shopping including livestreams, Instagram, and more (29:30)

Mention:

“Don't Make Me Think: A Common Sense Approach to Web Usability” by Steve Crug

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